Head of Digital

dentsu Makati, National Capital Region, Philippines

Job Description

dentsu is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy through five global leadership brands; Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms. Carat is the world’s first media agency and privileged to work with some of the most storied and innovative brands in the world. Most recently named a leader amongst global media agencies by Forrester, Carat is consistently ranked the #1 media agency in the world. With over 12,000 experts in over 100 countries Carat delivers an unparalleled capability to unlock real human understanding and connect people and brands through powerful and engaging media experiences. Operating in over 145 markets worldwide with more than 46,000 dedicated specialists and partnering with 95 of the top 100 global advertisers our collective vision is to be at the forefront of people-centred transformations that shape society.

What your typical day will look like

We are seeking a Head of Digital with 10+ years of agency experience across all digital platforms. The ideal candidate will have led or contributed to integrated planning processes, strategically leveraging digital channels to drive measurable business value. In this leadership role, you will be responsible for overseeing all digital initiatives, ensuring exceptional deliverables for clients, enhancing Dentsu’s reputation in the Philippines and across the region, building and upskilling the local team, and occasionally leading new business pitches. The role requires a self-motivated, entrepreneurial, and highly organized leader who can manage multiple projects effectively, with a strong focus on driving tangible results.

Core responsibilities

• Develop strategic, innovative and integrated digital communication solutions driven by a good understanding of consumer behavior across different digital touch points to fulfill clients’ business objectives
• Ability to lead and be successful in new business
• Facilitate improved media knowledge and network co-operation
• Provide a collaborative framework for clients & the agency network community
• Build best practice and share experience within the group
• Help define KPIs and work with the regional Ad Operations team to develop the appropriate tracking protocols
• Develop existing business geographically
• Grow existing clients organically through additional services through developing a deep understanding of their business and strong client relationships
• Commercially minded – always be looking to drive new media opportunities for clients
• Drive and partake in global & regional new business pitches
• Involvement in setting/delivering PDPs and staff development as required.

A bit about you

• University graduate, Bachelor Degree holder in Communication/Business or relevant discipline is preferable
• 10+ years experience in digital media strategic planning, buying and client service with at least 5 years in social, performance and programmatic
• Experience in developing and executing regional digital strategies
• Proven leadership qualities
• Proven ability to drive innovation across client business, and internally dentsu
• Ability to be self-motivated, entrepreneurial, and organized across multiple projects with clients and various internal stakeholders and teams
• Firm understanding of the digital media landscape and the drive to keep up to date with the latest trends
• Excellent presentation skills and exceptional client servicing ability
• Enthusiastic in seeking out creative solutions to achieve clients' business goals and objectives
• Familiar with 3rd party ad serving systems such as DoubleClick / Sizmek and other relevant technologies including bid management tools, DSPs, tag managers etc
• Experience in creating and maintaining good relationships with digital partners/vendors

Champion for meaningful progress

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures. Together we make our mark. Together we embrace the true potential of disruption. And together – across all our locations – we help our clients win in a changing world. If you want to belong to a one global network where opportunities are limitless – we look forward to welcoming you.

Next Steps

Sound exactly like the sort of role for you? Apply now

Location: Makati City

Brand: Carat

Time Type: Full time

Contract Type: Permanent

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