MCN Livestream Programs Specialist

2 weeks ago

Manila, Philippines Shopee Full time

Shopee Manila, National Capital Region, Philippines Job Description The role is responsible for designing, executing, and optimizing engagement-focused Shopee Live campaigns for Shopee’s Multi-Channel Network (MCN) partners. This includes overseeing MCN onboarding, engagement, and performance through data‑driven and creatively structured initiatives. Duties and Responsibilities Campaign Development & Execution Conceptualize, plan, and launch MCN challenges, competitions, and seasonal Shopee Live campaigns to drive conversion. Track campaign performance and make data‑backed optimizations to improve results. MCN Onboarding, Engagement & Retention Develop compelling challenge mechanics to encourage MCNs to stream on Shopee Live and deliver strong conversions. Design and implement performance‑based reward systems to maximize participation, retention, and ROI. Monitor MCN activity, analyze engagement levels, and roll out targeted initiatives to re‑activate inactive partners. Cross‑Functional Collaboration & Innovation Work closely with Product, Marketing, and Data teams to co‑develop innovative campaign and challenge formats. Explore and test new gamification strategies to strengthen competition and increase MCN motivation. Use performance insights to continuously refine and enhance campaign effectiveness. Requirements Educational Background & Certifications Bachelor’s degree in Marketing, Business Management, Communications, or related field (preferred). Demonstrated experience in planning and executing mid‑to‑large‑scale marketing or engagement campaigns. Experience Minimum of 3 years of experience in influencer marketing, campaign management, live commerce, or digital marketing. Prior exposure to managing MCN, affiliate, creator, or livestream ecosystems is a strong advantage. Knowledge & Skills Solid understanding of MCN engagement dynamics, digital content trends, and livestream creator behavior. Strong analytical and data interpretation skills, with proven ability to optimize strategies based on performance insights. Excellent project management skills with the ability to run multiple campaigns simultaneously in a fast‑paced environment. Creative and strategic thinker with a track record of launching high‑impact, engagement‑driven initiatives. Strong collaboration and communication skills for effective cross‑functional work with internal and external stakeholders. Seniority Level Mid‑Senior level Employment Type Full‑time Job Function Business Development and Marketing Industries Internet Marketplace Platforms and Technology Information and Internet #J-18808-Ljbffr

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