Director of Sales and Distribution

1 week ago

Naga, Philippines Anchor Land Holdings Inc. Full time

Director of Sales & Distribution is a key leadership role responsible for driving the hotel's revenue growth through strategic sales initiatives and effective distribution management. This individual oversees all sales efforts, develops distribution strategies, manages relationships with partners, and ensures alignment with the hotel’s overall business objectives.

Sales Management:

  • Develop and implement sales strategies to maximize revenue across market segments (corporate, leisure, MICE, etc.).

  • Lead and mentor the sales team to achieve performance targets and ensure professional development.

  • Conduct market research and competitor analysis to identify trends, opportunities, and threats.

  • Collaborate with the marketing team to design and execute promotional campaigns, partnerships, and client engagement activities.

  • Build and maintain relationships with key accounts, corporate clients, and travel agencies to increase repeat and group bookings.

Distribution Management:

  • Oversee the hotel’s distribution channels, including direct booking platforms, OTAs (Online Travel Agencies), GDS (Global Distribution Systems), and third-party partners.

  • Optimize channel performance by monitoring pricing, availability, and inventory distribution.

  • Manage relationships with distribution partners to enhance visibility and increase bookings.

  • Ensure seamless integration of technology platforms for channel management and revenue optimization.

  • Analyze booking patterns, conversion rates, and distribution costs to inform strategy adjustments.

Revenue Generation:

  • Work closely with the Revenue Management team to develop pricing strategies that align with market demand and hotel positioning.

  • Monitor the achievement of revenue targets and KPIs (e.g., RevPAR, ADR, occupancy).

  • Identify cross-selling and upselling opportunities to enhance revenue streams.

  • Forecast sales and distribution performance and prepare regular reports for senior management.

Strategic Planning:

  • Create long-term business plans and budgets in line with the hotel’s objectives.

  • Identify and target emerging markets to expand the hotel's presence and increase profitability.

  • Collaborate with other departments (e.g., Operations, F&B, and Marketing) to align sales and distribution strategies with overall guest experience.

  • Represent the hotel at trade shows, industry events, and networking opportunities to promote its brand and services.

QUALIFICATIONS:

  • Bachelor’s degree in business administration, sales, or a related field; master’s degree preferred.

  • Minimum 5 - 8 years of progressive experience in hotel sales and distribution, with at least 2 - 4 years in a leadership role.

  • Adaptable and innovative, able to respond to market changes and new opportunities.

  • In-depth knowledge of distribution platforms and revenue management tools

  • Strong leadership and team management abilities.

  • Strong analytical and problem-solving skills.

  • Excellent communication and interpersonal skills.

  • Ability to travel as needed.

  • Proven track record of achieving sales targets and driving revenue growth.

  • Experience in developing and implementing sales strategies.

  • Proficiency in CRM software and Microsoft Office Suite.

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