
Off-page SEO Manager
4 weeks ago
Location: Remote (Eastern Europe, Caucasus & Surrounding Region)
Industry: iGaming
Employment Type: Full-Time
Position OverviewWe are seeking an experienced Off-page SEO Manager to lead our external optimization efforts and drive domain authority growth through strategic link building campaigns. This role requires a proven track record in acquiring high-quality backlinks, managing outreach teams, and executing comprehensive off-page SEO strategies that deliver measurable results.
Responsibilities- Link Building Strategy & Execution
- Develop and implement comprehensive off-page SEO strategies to improve domain authority and search rankings
- Create and execute large-scale link building campaigns across multiple projects and domains
- Identify and evaluate high-quality link opportunities through competitor analysis and market research
- Build and maintain relationships with webmasters, bloggers, and industry influencers
- Monitor and analyze backlink profiles to ensure quality and relevance
- Team Leadership & Campaign Management
- Lead and mentor a team of outreach specialists and link builders
- Establish link building processes, guidelines, and quality standards
- Manage multiple concurrent off-page campaigns with varying timelines and objectives
- Coordinate with content teams to develop linkable assets and guest post content
- Track team performance and provide regular coaching and feedback
- Outreach & Relationship Building
- Develop and manage comprehensive outreach campaigns for link acquisition
- Create compelling outreach templates and communication strategies
- Negotiate link placements and partnership agreements
- Build long-term relationships with high-authority websites and publishers
- Manage guest posting programs from pitch to publication
- Analysis & Reporting
- Monitor backlink acquisition progress and campaign performance metrics
- Conduct regular link audits and disavow toxic or low-quality links
- Analyze competitor link building strategies and identify new opportunities
- Provide detailed reports on link building ROI and domain authority improvements
- Use data insights to optimize and refine off-page strategies
- Process
- Initial HR Call
- Test Task
- Call with the Manager & Team
- Experience Requirements
- Minimum 5+ years of hands-on experience in link building and off-page SEO
- 2+ years in managerial or team leadership positions in SEO or digital marketing
- Proven track record of acquiring high-quality, editorial backlinks at scale
- Experience managing link building budgets and vendor relationships
- Off-page SEO Expertise
- Guest posting campaigns: End-to-end management from prospect research to content publication
- Link prospecting: Advanced techniques for identifying high-DR, relevant link opportunities
- Outreach strategies: Email outreach, relationship building, and conversion optimization
- Broken link building: Identifying and capitalizing on broken link opportunities
- Resource page link building: Securing placements on industry resource pages
- Digital PR and brand mentions: Converting unlinked mentions into backlinks
- Competitor analysis: Reverse-engineering successful link building strategies
- Link reclamation: Recovering lost or broken backlinks
- Technical Skills & Tools
- Proficiency in link building tools (Ahrefs, SEMrush, Moz, Majestic, BuzzStream)
- Experience with outreach platforms (Pitchbox, NinjaOutreach, or similar)
- Advanced knowledge of Google Search Console and link analysis
- Understanding of anchor text optimization and link velocity
- Familiarity with content management systems for guest post publishing
- Excel/Google Sheets proficiency for campaign tracking and reporting
- Industry Knowledge
- Deep understanding of Google's link quality guidelines and algorithm updates
- Knowledge of link valuation metrics (DR, DA, Trust Flow, Citation Flow)
- Awareness of penalty risks and white-hat link building practices
- Understanding of content marketing as it relates to link acquisition
- Familiarity with HARO, journalist outreach, and digital PR tactics
- Leadership & Communication Skills
- Strong project management and organizational abilities
- Excellent written and verbal communication skills
- Experience training and developing junior team members
- Ability to present link building strategies and results to stakeholders
- Proven ability to work with cross-functional teams (content, PR, development)
- Preferred Qualifications
- Experience in competitive industries (finance, health, legal, gaming, etc.)
- Background in content marketing or digital PR
- Knowledge of international link building and multi-language outreach
- Experience with affiliate and partnership link building
- Familiarity with influencer outreach and collaboration strategies
- What We Offer
- Performance bonuses tied to link acquisition and domain authority growth
- Access to premium SEO tools and outreach platforms
- Professional development and conference attendance opportunities
- Flexible working arrangements and remote work options
- Collaborative environment with growth opportunities
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