Off-page SEO Manager

Location: Remote (Eastern Europe, Caucasus & Surrounding Region)

Industry: iGaming

Employment Type: Full-Time

We are seeking an experienced Off-page SEO Manager to lead our external optimization efforts and drive domain authority growth through strategic link building campaigns. This role requires a proven track record in acquiring high-quality backlinks, managing outreach teams, and executing comprehensive off-page SEO strategies that deliver measurable results.

• Link Building Strategy & Execution
  • Develop and implement comprehensive off-page SEO strategies to improve domain authority and search rankings
  • Create and execute large-scale link building campaigns across multiple projects and domains
  • Identify and evaluate high-quality link opportunities through competitor analysis and market research
  • Build and maintain relationships with webmasters, bloggers, and industry influencers
  • Monitor and analyze backlink profiles to ensure quality and relevance

• Team Leadership & Campaign Management
  • Lead and mentor a team of outreach specialists and link builders
  • Establish link building processes, guidelines, and quality standards
  • Manage multiple concurrent off-page campaigns with varying timelines and objectives
  • Coordinate with content teams to develop linkable assets and guest post content
  • Track team performance and provide regular coaching and feedback

• Outreach & Relationship Building
  • Develop and manage comprehensive outreach campaigns for link acquisition
  • Create compelling outreach templates and communication strategies
  • Negotiate link placements and partnership agreements
  • Build long-term relationships with high-authority websites and publishers
  • Manage guest posting programs from pitch to publication

• Analysis & Reporting
  • Monitor backlink acquisition progress and campaign performance metrics
  • Conduct regular link audits and disavow toxic or low-quality links
  • Analyze competitor link building strategies and identify new opportunities
  • Provide detailed reports on link building ROI and domain authority improvements
  • Use data insights to optimize and refine off-page strategies

• Process
• Initial HR Call
• Test Task
• Call with the Manager & Team

• Experience Requirements
  • Minimum 5+ years of hands-on experience in link building and off-page SEO
  • 2+ years in managerial or team leadership positions in SEO or digital marketing
  • Proven track record of acquiring high-quality, editorial backlinks at scale
  • Experience managing link building budgets and vendor relationships

• Off-page SEO Expertise
  • Guest posting campaigns: End-to-end management from prospect research to content publication
  • Link prospecting: Advanced techniques for identifying high-DR, relevant link opportunities
  • Outreach strategies: Email outreach, relationship building, and conversion optimization
  • Broken link building: Identifying and capitalizing on broken link opportunities
  • Resource page link building: Securing placements on industry resource pages
  • Digital PR and brand mentions: Converting unlinked mentions into backlinks
  • Competitor analysis: Reverse-engineering successful link building strategies
  • Link reclamation: Recovering lost or broken backlinks

• Technical Skills & Tools
  • Proficiency in link building tools (Ahrefs, SEMrush, Moz, Majestic, BuzzStream)
  • Experience with outreach platforms (Pitchbox, NinjaOutreach, or similar)
  • Advanced knowledge of Google Search Console and link analysis
  • Understanding of anchor text optimization and link velocity
  • Familiarity with content management systems for guest post publishing
  • Excel/Google Sheets proficiency for campaign tracking and reporting

• Industry Knowledge
  • Deep understanding of Google's link quality guidelines and algorithm updates
  • Knowledge of link valuation metrics (DR, DA, Trust Flow, Citation Flow)
  • Awareness of penalty risks and white-hat link building practices
  • Understanding of content marketing as it relates to link acquisition
  • Familiarity with HARO, journalist outreach, and digital PR tactics

• Leadership & Communication Skills
  • Strong project management and organizational abilities
  • Excellent written and verbal communication skills
  • Experience training and developing junior team members
  • Ability to present link building strategies and results to stakeholders
  • Proven ability to work with cross-functional teams (content, PR, development)

• Preferred Qualifications
  • Experience in competitive industries (finance, health, legal, gaming, etc.)
  • Background in content marketing or digital PR
  • Knowledge of international link building and multi-language outreach
  • Experience with affiliate and partnership link building
  • Familiarity with influencer outreach and collaboration strategies

• What We Offer
  • Performance bonuses tied to link acquisition and domain authority growth
  • Access to premium SEO tools and outreach platforms
  • Professional development and conference attendance opportunities
  • Flexible working arrangements and remote work options
  • Collaborative environment with growth opportunities