SEO Content Writer

Role Overview

As an SEO Content Writer, you’ll be responsible for producing keyword-optimized content that engages readers, supports our SEO objectives, and drives organic traffic. You will combine keyword research, subject matter research, and creative writing to craft helpful articles, expand page content, and optimize meta titles and descriptions. Content should go beyond surface-level optimization to provide genuinely helpful, well-researched perspectives aligned with EEAT principles. You will work with multiple stakeholders within SEO and across other teams to support initiatives, deliver high-quality work, and meet aggressive production goals. As a member of the SEO team, you will stay informed on the latest techniques for maximizing SEO value within articles, helping us stay ahead of the curve.

• Create engaging content that is optimized for search engines and supports the larger SEO objectives.
• Support the SEO content manager in topic development, content brief creation, and content editing.
• Conduct subject matter research and incorporate expert perspectives, real-world examples, or original analysis to provide unique value beyond what’s already ranking.
• Collaborate with other SEO team members to produce content for page expansion, SEO optimization, and link-building initiatives.
• Document and maintain the status of project progress and completed work.
• Create and monitor performance benchmarks.

• 2+ years of experience in SEO content writing or a related field
• Impeccable use of grammar, punctuation, and spelling
• Strong attention to detail
• Ability to meet tight deadlines
• Creative and strategic thinking skills
• Understanding of SEO principles and best practices
• Proven track record of developing high-value content that demonstrates subject matter expertise and aligns with EEAT standards
• Experience in keyword research tools and analytics platforms (e.g., SEMRush, GA4, Search Console)
• Bachelors degree in marketing, communications, or a related field, or equivalent work experience

• Excellent writing skills to turn concepts, strategies, and insights into engaging content
• Strong editorial judgment and research skills to identify knowledge gaps and fill them with meaningful, expert-backed insights
• Familiarity with EEAT principles and how to incorporate trust-building elements
• Ability to execute tasks and navigate challenges with minimal direction
• Strong organizational skills with the ability to prioritize multiple initiatives
• Excellent collaboration and stakeholder communication skills across cross-functional teams
• Data-driven decision-making approach with a passion for always improving
• Background in reporting and interviewing
• Familiarity with optimizing content for generative AI engines to enhance visibility in AI-powered search experiences
• Interest in experimenting with new search formats and staying ahead of content discovery trends

Founded in 2013, Housecall Pro helps home service professionals (Pros) streamline every aspect of their business. With easy-to-use tools for scheduling, dispatching, payments, and more, Housecall Pro enables Pros to save time, grow profitably, and provide best-in-class service. Housecall Pro’s brand portfolio includes Business Coaching by Housecall Pro, a business coaching solution for home services businesses. Our brands are united by a singular mission to champion our Pros to success. We support more than 40,000 businesses and have over 1,800 teammates across the globe. We’re committed to investing in our people and doing work that impacts real people.

Housecall Pro celebrates diversity and we are committed to creating an inclusive environment. We are an equal opportunity employer and do not discriminate on the basis of gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law.

This role is open to candidates in the Philippines and the expected annual salary range starts at $15,300. The specific salary for the successful candidate will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. Housecall Pro is growing fast and we’re scaling our team to help enable and accelerate our growth.