Mass Market Segment Consultant

3 weeks ago

Makati, Philippines AIA Hong Kong Full time

FIND YOUR 'BETTER' AT AIA We don’t simply believe in being ‘The Best’. We believe in better - because there’s no limit to how far ‘better’ can take us. We believe in empowering every one of our people to find their 'better' - in the work they do, the career they build, the life they live and the difference they make. So that together we can support even more people - including our own - to live Healthier, Longer, Better Lives. If you believe in better, we’d love to hear from you. About the Role The position is responsible for penetrating the assigned customer segment by assisting the head in developing, and coordinating the execution of strategic plans, campaigns, tools and programs necessary to achieve target segment penetration, innovative customer engagement activities, and service improvements. Roles and Responsibilities: Manages the segment’s strategic initiatives and projects, including product ideation, new channel development, customer programs, service enhancements and other areas for innovation. Gathers marketing intelligence to determine opportunities to innovate and enhance processes and products, identify market trends and propose recommended actions. Collaborates regularly with Group, LBU and Partners for the alignment of strategies and integration of plans and initiatives; If warranted, manages cross-functional teams in the execution of strategic priorities. Initiates and finalizes business cases, concept papers and marketing plans related to assigned projects. Develops Sub-segment’s Value Propositions and customer journey for campaigns, activities and products. Provides regular reports on key metrics relevant to the assigned subsegment. Performs other duties that may be assigned by the superior from time to time. Minimum Job Requirements: Education – Graduate of any 4-year college course, preferably from a reputable university, in Business or Marketing related course. Experience – 2-4 years of relevant work experience in the area of Marketing, Sales, Business Development, or Training in the life insurance/bancassurance industry; banking experience an advantage. Certifications/licenses – MBA and/or FLMI an advantage. Special skills – Human-centered Design Thinking, Basic Market Research, Strong Communication and Presentation Skills, Analytical and Problem Solving Skills, Relationship Management Skills, Events Management, Campaign/Project Management, and Working knowledge of MS Office, particularly MS Word, Excel, and PowerPoint. Creative, high-energy, multi-tasker, can work with aggressive deadlines, and able to handle stress well. Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives. You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date. #J-18808-Ljbffr

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