Marketing Supervisor

5 days ago

Muntinlupa, Philippines Northpoint Development Bank, Inc. (Laguna) Full time

QUALIFICATIONS College degree, preferably in Business Administration/Marketing or any related field. With 3-5 years of actual work experience in the field of marketing in financial institution or any related field, at least 2 years of which is in supervisory capacity. With visual presentation skills (Photoshop, Canva, etc.) DUTIES AND RESPONSIBILITIES A. Marketing Strategies Manages the establishment of the corporate brand through developing communication strategies to the target customers based on their needs, competitive pressures, available communication channels and carefully crafted key messages Manages the new logo design, product design, and other visual presentations intended for marketing the company’s products and services Develops and recommends various sales and marketing programs to communicate a strong corporate image, position the bank products and services to the target market and to facilitate brand activation, acquisition and customer loyalty/retention B. Marketing Channel Management Reviews the advertising content to be used in various marketing channels by creating graphic, visual and audio-visual materials for Digital and Offline marketing Coordinates with the Branch Lite Units in terms of marketing events/activities to be conducted in their respective areas and provides support in terms of marketing materials such as flyers, tarpaulin, etc. Monitors and ensures the conduct of marketing activities and reviews the effectiveness of each activity Reports to the Management Committee the effectiveness of each marketing channel in terms of prospect/leads generation and provides recommendations if any Conducts research on new trends, technologies and methodologies in various marketing channels to boost the market reach of the company C. Customer Service Manages the customer complaints, feedback, and inquiries and gives immediate feedback to the customers Prepares incident report for customer complaints and forwards this to the concerned Branch Lite Unit or department for appropriate action Analyzes the quality of customer service we are providing to the clients and recommends initiatives if any Ensures facilitation of text blast to the clients with approved loan Initiates review of the customer service policy/procedure/guideline of the company D. Business Process Improvements and Process Documentation Analyzes and evaluates current workflow by initiating business efficiency studies such as time and motion study and the like Revisits existing policies, procedures and work instructions and identifies areas that can be improved Prepares Multi-purpose loan presentation and presents this to his/her immediate head for further review prior to the presentation to the Management Committee E. Corporate Planning and Deliverables Monitoring Participates in strategic and operational planning activities of the company Prepares, submits and presents reports relative to the development of plans and assessment of departmental output at any given time #J-18808-Ljbffr

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