Digital Marketing Manager

6 days ago

Manila, Philippines Safari Rent A Car Inc. Full time

Hybrid - Manila 3-5 Yrs Exp Bachelor Full-time

Overview

Digital Marketing Executive role focused on planning and executing multi-channel campaigns to drive lead generation, engagement, and client acquisition. The candidate will lead SEO, SEM, PPC, retargeting, and remarketing efforts, with a data-driven approach to optimize performance across channels.

Responsibilities
  • Lead Generation Strategy and Execution: Develop, implement, and optimize lead generation campaigns across multiple channels (social media, email marketing, search engines, etc.) to meet monthly targets.
  • Conversion Rate Optimization (CRO): Analyze landing pages, ad copy, and marketing funnels to improve conversion rates and drive client acquisition.
  • Paid Advertising Performance: Manage and monitor paid campaigns (Google Ads, Facebook Ads, LinkedIn Ads) to achieve defined CPL/ROAS within budget.
  • Content Marketing ROI: Plan and execute content strategies to drive measurable traffic, engagement, and conversions, with target website visits and client inquiries.
  • Analytics and Reporting: Track and report on digital marketing KPIs, including website traffic, conversion rates, lead quality, and acquisition costs; derive actionable insights.
  • Campaign Planning and Strategy: Develop new campaigns with objectives, target audiences, and budgets; monitor live campaigns and adjust as needed.
  • Daily Activities: Collaborate to improve customer engagement across channels; deliver content/communications as required; implement, measure, and evaluate campaigns; use SEO/SEM/ PPC/ remarketing expertise to guide decisions.
  • Audience Targeting and Campaign Delivery: Identify target audiences with ad-management tools and deliver paid campaigns efficiently to achieve objectives at reasonable costs.
  • Reporting and Collaboration: Leverage analytics to inform decisions and share insights with the team; coordinate with internal stakeholders on campaigns.
  • Other tasks as assigned by the immediate Manager to meet business needs.
Qualifications
  • Job Title: Digital Marketing Executive
  • Educational Qualifications: Bachelor’s degree in Marketing, Business, or a related field.
  • Experience Level: 3-5 years of relevant experience in digital marketing roles.
  • Skills and Competencies: Proficiency in Sales and Marketing, Market Research, Brand Marketing, Campaign Performance Monitoring, Google Analytics, Digital Marketing, Performance Monitoring, Email Marketing, Amazon PPC Ads creation, and Semrush.
  • Responsibilities and Duties: Plan and execute digital marketing campaigns, monitor performance metrics, analyze market trends, and develop strategies to enhance brand presence.
  • Working Conditions: Typical office environment, may include remote work options.
  • Qualities and Traits: Strong analytical skills, creativity, attention to detail, excellent communication, and teamwork abilities.
Working Location

If the position requires you to work overseas, please be vigilant and beware of fraud. If you encounter an employer who withholds your ID, requires a guarantee or collects property, please report it immediately.

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