Digital Marketing Specialist

1 day ago

Parañaque, Philippines Q2 HR Solutions Inc. Full time

Job Description We are seeking a results-driven Marketing Specialist with strong expertise in Meta Ads to join our team. The ideal candidate has over 3 years of hands‑on experience managing performance‑driven campaigns, combined with creative production skills or the ability to collaborate effectively with designers to produce high‑quality paid content. Government Mandated Benefits Insurance Health & Wellness HMO Key Responsibilities Plan, execute, and optimize performance marketing campaigns on Meta ads Monitor KPIs such as CPA, CTR, and other performance metrics to ensure campaign efficiency Conduct A/B testing to identify growth opportunities and refine targeting, creative, and bidding strategies Collaborate with design and creative teams to produce engaging video and static ad creatives Provide data‑driven insights and actionable recommendations to improve campaign performance Stay updated with the latest Meta Ads features, tools, and industry best practices Requirements 3+ years of proven experience in running Meta Ads with a focus on performance marketing Strong analytical skills with the ability to interpret data and generate actionable insights Hands‑on experience in producing or coordinating video and visual ad creatives Excellent communication and collaboration skills to work with cross‑functional teams Ability to manage multiple campaigns and deadlines in a fast‑paced environment Nice to Have Strong attention to detail with a structured and precise working style Organizational skills and the ability to build and manage multiple projects from 0 to 1 Experience with Google Ads, TikTok Ads, or other online advertising platforms Knowledge of conversion tracking and attribution models Working Location If the position requires you to work overseas, please be vigilant and beware of fraud. If you encounter an employer who has the following actions during your job search, please report it immediately: withholds your ID, requires you to provide a guarantee or collects property, #J-18808-Ljbffr

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