SEO Content Specialist

Who are Heidi?

Heidi is on a mission to halve the time it takes to deliver world-class care.

We believe that by 2050, every clinician will practice with AI systems that free them from administrative burdens and increase the quality and accessibility of care to patients across the world.

Built for clinicians, by clinicians, at the core of Heidi is its people. We are an eclectic bunch of inventors, builders, scientists, nurses, doctors, mathematicians, designers, creatives, and high-agency executors.

We achieve in 6 months what it takes our competitors 4 years to do. In just 12 months, 20 million patient consults were supported by Heidi, and we’re now powering more than 1 million consults every week.

With our most recent $16.6M round of funding from leading VC firms, we’re geared up to supercharge our ambitious global growth, starting with the US, Canada, UK and Europe - and we need great people like you to get there. Ready for the challenge?

The Role

We’re hiring an SEO Content Specialist who’s ready to make waves in the AI healthtech space. You’ll be focusing on content writing, optimising on-page content, and streamlining administrative tasks to drive rapid growth globally.

Working closely with the GTM team, you’ll be part of our pioneering organic growth team and will have a great opportunity to build something 0 to 1.

What you’ll do:

• Content creation: Write high-quality, search-optimised content including blog posts, landing pages, and guides designed specifically to improve organic and AI search visibility, user engagement, and sign-ups.

• Keyword research: Conduct thorough keyword, competitor, AIO, and SERP analyses to identify high-value search terms and content opportunities. Align keyword strategy closely with user intent to drive qualified website traffic.

• Content experimentation: Test new content strategies, formats, and topics to uncover untapped growth opportunities. Evaluate results to continuously improve content performance and organic reach.

• On-page optimisation: Improve content quality by optimising meta titles, meta descriptions, headings, and body copy, ensuring alignment with SEO best practices to maximise visibility and click-through rates.

• AI automation: Leverage AI to implement solutions that streamline day-to-day task management, such as generating assets, coordinating translations, publishing workflows, and updating content masterlists, among others.

What we will look for:

• Must have - excellent content writing ability, SEO copywriting experience, strong understanding of user intent

• Should have - proficient in CMS platforms, especially Sanity

• Nice-to-have: healthcare-related experience or medical background

• Analytical: experience with SEO tools and analytics, data-driven decision making

• Execution: self-starter with proven track record of shipping content that drives growth, comfortable with consistent hands-on execution

• Collaborative: work effectively with designers, developers, and other stakeholders

• Adaptability: up-to-date with AIO and SEO trends, industry best practices, and new techniques in AI and organic search growth

Attitude is as important as experience, so if you are a hungry, competitive, and highly motivated operator who has a knack for content writing and driving growth, we want to hear from you.

What do we believe in?

• We create unconventional solutions to difficult problems and we build them fast. We want you to set impossible goals and make them happen, think landing a rocket but the medical version.

• You'll be surrounded by a world-class team of engineers, medicos and designers to do your best work, inspired by our shared beliefs:

• We are relentless owners, we take full accountability for our work, embracing victories and setbacks.

• We are clinical inventors, guided by an unwavering moral compass and grounded in data-driven truths.

• We are humble winners, pursuing success with a stoic determination while remaining warm and humble with each other in victory.

• We are confident explorers, welcoming uncertainty with open arms; thriving in uncharted territories and excelling in low-context environments.

Why you will flourish with us ?

• Work from home

• Additional paid day off for your birthday and wellness days

• A generous personal development budget of $500 per annum

• Learn from some of the best engineers and creatives, joining a diverse team

• Become an owner, with shares (equity) in the company, if Heidi wins, we all win

• The rare chance to create a global impact as you immerse yourself in one of Australia’s leading healthtech startups

• If you have an impact quickly, the opportunity to fast track your startup career