Campaigns Manager

2 weeks ago

Makati, Philippines Palawan Group of Companies Full time

Direct message the job poster from Palawan Group of Companies

Education: Bachelor's degree in marketing, business, or a related field.

Related Work Experience: Brand Marketing, Digital Marketing, Communications Manager

Knowledge (knowledgeable in the following): Proficiency in brand, communications, digital marketing. May or may not have experience in using CRM related platforms (i.e. Salesforce, Clevertap, Talon One)

Skills:

  • Strong analytical skills and the ability to use data to make informed decisions.
  • Knowledge of brand and/or digital marketing strategies and best practices.
  • Excellent communication, collaboration and leadership skills.
  • Ability to adapt to a fast-paced and constantly evolving CRM landscape
Responsibilities
  • 1. Campaign Planning: Developing marketing strategies and campaign plans based on customer data, market research, and business goals.
  • 2. Audience Segmentation: Using CRM data to segment customers into targeted groups for personalized marketing.
  • 3. Content Creation and Management: Coordinating the creation of marketing materials and managing content across various channels.
  • 4. Execution: Implementing campaigns across multiple platforms, including email, social media, and websites.
  • 5. Tracking and Analytics: Monitoring campaign performance through CRM analytics, tracking key metrics such as open rates, click-through rates, conversions, and ROI.
  • 6. Optimization: Analyzing campaign data to identify areas for improvement and making necessary adjustments to optimize performance.
  • 7. Collaboration: Working closely with sales, product, and other marketing teams to ensure alignment and effective campaign execution.
  • 8. Reporting: Providing regular reports on campaign performance to stakeholders and making data-driven recommendations.
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing
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