Customer and Campaign Analytics Consultant

3 days ago

Makati, Philippines AIA Hong Kong Full time

At AIA, we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

It’s about finding new ways to not only better people's lives but also to better the communities and environments we live in. Our goal is to help a billion people live Healthier, Longer, Better Lives by 2030.

As part of our marketing, distribution & partnership team, you’ll play a vital role in this movement. From inspiring meaningful connections with customers, partners, and stakeholders to delivering purpose-led brand positioning and messaging, you'll make a positive, healthy impact across all channels. Your role is key in helping more people live Healthier, Longer, Better Lives.

About the Role

This position is responsible for executing our customer and campaigns data strategy. The role is crucial in driving data-driven decision-making and insights that optimize marketing strategies, enhance customer experiences, and support overall business growth. Specifically, the Customer and Campaigns Analytics consultant will assist in designing campaigns aimed at improving payment rates, preventing lapse/attrition, winning back lapsed customers, and targeted cross-sell or upsell of policies to existing customers. Campaigns will also focus on encouraging enrollment and engagement in AIA Vitality. These efforts are expected to contribute to net customer growth for AIA Philippines and BPI AIA.

Roles and Responsibilities:

  • Collect, analyze, and interpret customer data to provide actionable insights and recommendations.
  • Collaborate with the Campaign Management Team to develop and implement targeted campaigns to improve sales productivity and deepen product penetration.
  • Execute, monitor, and evaluate marketing campaigns with Campaign Managers to identify optimization opportunities.
  • Produce data-driven insights to inform strategy and help achieve customer growth targets.
  • Develop data models and algorithms, assessing their effectiveness based on available parameters.
  • Ensure data accuracy, integrity, and security.
  • Create and present reports, dashboards, and visualizations to communicate findings and influence decision-making.
  • Serve as a subject matter expert on data concerns, including availability, quality, and security protocols.
  • Stay updated with industry trends and emerging technologies to improve analytics processes.
  • Perform other duties as assigned by the supervisor to meet operational needs.

Minimum Job Requirements:

  • Bachelor’s Degree in Math, Statistics, Economics, Computer Science, or Information Management.
  • 3 to 5 years of experience as a data analyst/scientist.
  • Experience with data review and extraction from large enterprise data warehouses, preferably with Python / R, SAS, Power BI, and advanced Excel skills.
  • Adept at quantitative analysis and strategic decision-making.
  • Results-oriented, self-motivated, able to thrive under pressure, and committed to self-development.
  • Excellent written, oral, interpersonal, and presentation skills, with the ability to explain technical details to non-technical stakeholders.
  • Ability to interact with and influence people at all organizational levels.

Build a career with us as we help our customers and community live Healthier, Longer, Better Lives.

All applicants must provide the requested information, including Personal Data. Failure to do so may affect the application process. Ensure that your submitted information is accurate and current.

#J-18808-Ljbffr

  • Analytics, Consultant

    3 days ago

    Makati, Philippines TransUnion Full time

    TransUnion's Job Applicant Privacy Notice Personal Information We Collect Your Privacy Choices What We'll Bring: Dynamics of the RoleTransUnion, a leading risk information solutions company and one of the three major U.S. credit bureaus, is seeking a highly skilled Senior Consultant for its Analytics team.You will apply your analytical skills to work on...

  • Analytics, Consultant

    2 weeks ago

    Makati City, National Capital Region, Philippines TransUnion Full time

    TransUnion's Job Applicant Privacy NoticePersonal Information We CollectYour Privacy ChoicesWhat We'll Bring:Dynamics of the RoleTransUnion, a leading risk information solutions company and one of the three major U.S. credit bureaus, is seeking a highly skilled Senior Consultant for its Analytics team.You will apply your analytical skills to work on all...

  • Manager, Consulting

    3 days ago

    Makati, Philippines Michael Page Full time

    About Our Client Our client is a global leader in payments and technology, enabling secure transactions across hundreds of countries and territories. The mission is to connect the world through an innovative, reliable, and secure payments network which then empowers individuals, businesses, and economies to thrive. Job Description Focus on project delivery...

  • Consultant Analytics

    6 days ago

    Makati City, National Capital Region, Philippines IHG Hotels & Resorts Full time

    Join to apply for the Consultant Analytics role at IHG Hotels & ResortsOverviewJoin to apply for the Consultant Analytics role at IHG Hotels & Resorts.ResponsibilitiesBuild, own, and optimize dashboards to provide clear, real-time insights that support data-driven decision-making.Design effective wireframes, ensuring that the structure and layout of the...

  • Senior Consultant, Analytics Implementations

    21 hours ago

    Makati, Philippines Dentsu Aegis Network Ltd. Full time

    Senior Consultant, Analytics Implementations page is loaded## Senior Consultant, Analytics Implementationslocations: DGS Philippines - Makati City - RCBC Plazatime type: Full timeposted on: Posted Todayjob requisition id: R **Job Description:*** You will serve as the lead technical strategist and storyteller, translating complex data solutions into...

  • Managing Consultant, Advisors

    5 days ago

    Makati, Philippines Mastercard Full time

    Mastercard – Makati, National Capital Region, Philippines Overview Mastercard Advisors is the leading global professional services firm focused exclusively on payments and provides payments consulting, information, analytics, and customized services to financial institutions and their merchant partners worldwide. Advisors helps clients maximize the value...

  • Managing Consultant, Advisors

    5 days ago

    Makati, Philippines Mastercard Full time

    Mastercard – Makati, National Capital Region, Philippines Overview Mastercard Advisors is the leading global professional services firm focused exclusively on payments and provides payments consulting, information, analytics, and customized services to financial institutions and their merchant partners worldwide. Advisors helps clients maximize the...

  • Digital Analytics Specialist

    3 days ago

    Makati, Philippines Emapta Global Full time

    Overview Digital Analytics Specialist (Google Analytics) Use your analytical expertise to influence digital outcomes that matter. Step into a global career in web analytics and make your mark in the nonprofit tech space—with international exposure, this is your chance to create real impact, drive meaningful change, and grow your analytics expertise on a...

  • Lead Consultant

    3 days ago

    Makati, Philippines Michael Page Full time

    Lead end-to-end BI projects using Power BI, DAX, and Databricks Fully remote role with great benefits, night diff, and PTOs About Our Client Our client is a medium-sized organization in the technology & telecoms industry, specializing in providing cutting-edge solutions to a diverse client base. It is committed to leveraging innovation and advanced...

  • Business Development Executive

    3 days ago

    Makati, Philippines EPS CONSULTANT Full time

    What You’ll Do a) Conduct daily cold calling, emailing and messaging to new target markets and make onsite appointment to meet prospects. b) Generating leads, qualifying prospects, preparing sales quotations & business proposals and closing sales c) Understand prospect needs and requirements to demonstrate the company’s products and services. d) Conduct...