Marketing Communications Manager

2 weeks ago

Quezon City, Philippines Jake Bros., Inc. Full time

Job Summary The Marketing Communications Manager will be responsible for conceptualizing, developing and executing the overall marketing and communication plans of the company. The role involves creating marketing campaigns, overseeing social media platforms, conducting market research, analyzing profit and loss reports or data, and collaborating with internal and external stakeholders to achieve marketing objectives. Implement strategies to drive brand awareness, engagement, and revenue growth. Qualifications Bachelor’s Degree in Marketing, Business Administration, or a related field At least 5 years of experience in marketing or branding roles with a proven track record in designing and leading successful marketing campaigns. Proficient in developing, executing, and measuring demand-generation programs that keep customers and prospects engaged throughout the funnel A strong network of PR and media contacts would be highly advantageous Exceptional verbal & written communication skills Attention to detail, including a proven ability to manage multiple and competing priorities simultaneously Excellent interpersonal skills and are adept at building relationships with different stakeholders Duties and Responsibilities Brand Strategy: Develop and implement comprehensive marketing strategies for each assigned brand, aligning with overall company objectives. Market Research: Conduct market research and competitor analysis to identify trends, opportunities, and threats within each brand's industry, informing strategic decision-making and campaign development. Brand Positioning: Define and maintain each brand's unique value proposition, positioning, and messaging across all marketing channels to differentiate from competitors and resonate with target audiences. Collaboration: Work closely with cross‑functional teams, including product development, sales, and creative services, to ensure alignment and integration of marketing initiatives with overall brand objectives. Performance Analysis: Monitor, analyze, and report on key marketing metrics and campaign performance, leveraging data insights to optimize strategies and drive continuous improvement. Budget Management: Manage marketing budgets for assigned brands, allocating resources effectively and achieve business goals within budgetary constraints. Partnerships & Relationships: Build and maintain strategic relationships with key industry players, agencies, and vendors. Collaborate with internal teams (sales, product) to ensure marketing efforts support business goals. Data Analysis & Reporting: Analyze sales data, website analytics, and social media metrics to measure campaign effectiveness and identify areas for improvement. Prepare regular reports on marketing activities and performance. #J-18808-Ljbffr

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