Performance Marketing Senior Specialist

1 day ago

Taguig, Philippines Coins.ph Full time

Coins.ph Taguig, National Capital Region, Philippines

Performance Marketing Senior Specialist

Coins.ph Taguig, National Capital Region, Philippines

What You’ll Do
  • Monitor and analyze performance marketing campaigns across channels (e.g., paid search, social, display, etc.)
  • Develop and execute a comprehensive analytics roadmap aligned with business objectives and marketing goals
  • Set up and manage tracking systems using tools like Google Analytics, Google Tag Manager, and ad platform pixels
  • Provide regular reporting with actionable insights to optimize ROI and campaign performance
  • Collaborate with marketing and media teams to define KPIs, conversion goals, and attribution models
  • Create dashboards and visualizations to communicate campaign performance and trends effectively
  • Identify opportunities for A/B testing and data-driven optimizations to improve marketing outcomes
  • Ensure accurate data tracking and reporting through rigorous attention to detail
What We Expect From You
  • Bachelor’s Degree in Marketing, or a related field
  • 3–5 years of experience in marketing analytics or a related role
  • Strong understanding of digital marketing channels, metrics, and attribution
  • Proficient in analytics tools such as Google Analytics (including GA4), Google Data Studio (Looker Studio), and Excel/Google Sheets
  • Hands-on experience with ad platforms like Google Ads, Meta Ads (Facebook), LinkedIn Ads, etc., including UTM parameter implementation and analysis
  • Comfortable working with large datasets and translating complex data into clear, actionable insights
  • High level of attention to detail, analytical thinking, and problem-solving skills
  • Experience supporting campaign strategy and performance optimization preferred

Meaningful Collaboration and Growth opportunities are available as part of Coins’ fast-growing organization with a focus on expanding territories and encouraging data-driven ideas to improve customer experience.

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