Performance Marketing Specialist

6 days ago


Taguig, Philippines Fundamental IT Solutions Full time

Launch and manage ad campaigns on Facebook, Google (Search, Display, YouTube), and possibly TikTok Analyze performance metrics (CTR, CPA, ROAS, etc.) and optimize campaigns Run A/B tests for creatives, audiences, and landing pages Work with creatives, product, and data teams to align on goals Ensure proper tracking using GA4, Meta Pixel, etc. Create reports and share insights Stay up to date with trends and platform updates 2–3+ years in performance marketing (Facebook or Google Ads) Strong with data tools (Google Analytics, Ads Manager, Excel/Sheets) Familiar with KPIs and budget management (PHP 500K+/mo) Experience with pixel/event tracking and attribution tools (e.g., GA4, UTM, MMPs) Independent, organized, and detail-oriented English fluency required Experience with Shopify, TikTok Ads Familiarity with MMPs (Appsflyer, Adjust, Branch) Worked on global ad campaigns #J-18808-Ljbffr



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