Marketing And Communications Supervisor
3 weeks ago
Overview
Manages and supervises marketing officers and specialists to achieve targets and directives.
Responsibilities- Marketing Strategy: Develop and implement comprehensive online and offline marketing strategies to boost brand visibility, drive user acquisition, and increase revenue.
- Campaign Management: Oversee both offline (print, events, etc.) and digital (social media, SEO, email, etc.) and marketing campaigns.
- Brand Management: Ensure brand consistency, manage brand positioning, and monitor brand reputation across all channels.
- Performance & Budget: Use metrics and KPIs to measure campaign effectiveness and allocate the budget based on performance analysis.
- Team Leadership: Lead and mentor the marketing team, fostering creativity and accountability.
- Stakeholder Engagement: Collaborate with internal departments and external partners, and present plans and results to management.
- Bachelor's degree in marketing or a related field.
- 3+ years of experience in marketing, with a focus on both offline and digital strategies, preferably with more offline marketing experience.
- Strong communication, negotiation, and relationship-building skills.
- Proven track record in executing campaigns that drive brand growth and revenue.
- Experience with cross-functional teams and external partners.
- Willingness to travel.
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