Marketing and Communications Manager
3 weeks ago
Primary Responsibilities Oversee all domestic and international media relations and outreach functions including developing, planning and strategic oversight of domestic and international public relations to promote the hotel. Create newsworthy promotions and story ideas to include F&B, spa, family, leisure, weddings, group and other topics that are relevant to the hotel. Promotes promotions or events. Maintain strong media relations with local and regional journalists and pitches hotel efforts. Keeps abreast of consumer and trade media interests in order to better capitalize on opportunities for publicity. Reviews and supervises media releases, marketing collaterals, as well as social media and web content produced by staff, agencies and contractors. Manages distribution of media releases. Develops and maintains hotel’s media materials and website. Creates media personalities within the hotel’s staff – i.e. GM, chefs, concierge, etc. to generate positive exposure for the hotel. Trains staff as needed to appear on camera or be interviewed. Stays current on destination promotional efforts, and hosts journalists at the hotel when appropriate. Develops relationships with organizations and businesses within key markets that support and enhance PR efforts. Liaises with onsite contacts about media visits and requests. Manages all media enquiries, press visits and onsite productions. Monitors all forms of media (TV, radio, online, social media and print), reports on media mentions and shares best media coverage. Becomes an advocate of the company by nurturing relationships with key influencers in the community to maximize reach of local PR. Promotes positive relations with guests and employees. Produces a monthly report on a timely basis for the general manager and corporate office. Develops and maintains departmental budget. Works closely with Marketing and Operations teams to provide strategic counsel and input. Communication Liaises with prestigious travel consumers and corporate travel and meeting planners, hotel guests, advertising agencies, trade magazine representatives, bloggers, media representatives and community leaders. Other Continuous learning through own IDP. Any other duties as may be assigned by the superior. Accountabilities Represents Dusit’s brand and its values at all times. We will establish relationships and foremost and we will deliver an exceptional guest experience and promote Thai graciousness. Company’s Culture Communicate and fully embracing the Company’s culture (our Vision, our Mission and our Values), leads by example and cascade to all your subordinates. – “Proud to belong and to contribute” Confidentiality Ensure confidentiality and secure storage of all intellectual property and data bases, both hard copy and electronic. Adhere to company policy. Ensure Hotel, Customer and Staff information or transactions are kept confidential during or after employment with the company. Job Requirements Minimum education of Bachelor’s degree in Public Relations, Mass Communications or relevant discipline. At least 2 years of public relations (PR) or communication experience with a proven track record in a fast-paced environment. Hotel industry experience a strong plus. Possess the ability to establish strong media and social connections. Ability to integrate PR programs to support marketing goals and programs; able to perform within an integrated team environment. Excellent written and verbal communication skills. Seniority level Entry level Employment type Full-time Job function Hospitality #J-18808-Ljbffr
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