E-Commerce Operations Specialist

4 weeks ago

Taguig, Philippines Octagrowth Inc Full time

Overview The E-Commerce and Marketing Specialist plays a key role in driving online sales growth and enhancing brand visibility across digital platforms. This role combines strategic marketing execution with hands-on management of e-commerce operations, ensuring a seamless online customer journey while implementing effective campaigns to increase traffic, engagement, and conversions. Key Responsibilities E-Commerce: Manage and optimize the companys online store(s) and marketplace accounts (e.g., Shopify, Lazada, Shopee, Amazon). Ensure accurate and appealing product listings, descriptions, images, pricing, and inventory levels. Coordinate with logistics and customer service teams to ensure timely order fulfillment and customer satisfaction. Monitor website performance, user behavior, and conversion rates to identify opportunities for improvement. Analyze e-commerce KPIs (e.g., traffic, bounce rate, average order value, ROI) and generate regular reports. Digital Marketing: Plan, develop, and execute online marketing campaigns including paid search (Google Ads), paid social (Meta, TikTok), email marketing, and affiliate programs. Create and manage content for social media, newsletters, and promotional materials aligned with brand voice and strategy. Optimize SEO across all digital platforms to improve organic visibility and rankings. Conduct market research, competitor analysis, and customer insights to inform marketing strategies. Collaborate with graphic designers and content creators to produce compelling promotional assets and landing pages. Preferred Skills Experience with basic graphic design tools (e.g., Canva, Adobe Photoshop) is a plus. Familiarity with CRM systems and marketing automation tools. Knowledge of UX/UI best practices for e-commerce. Bachelor’s degree in Marketing, E-Commerce, Business Administration, or a related field. At least 2–3 years of experience in e-commerce operations and digital marketing. Proficiency in using e-commerce platforms (e.g., Shopify, WooCommerce) and marketing tools (e.g., Google Ads, Meta Ads Manager, Klaviyo, Google Analytics). Strong understanding of SEO/SEM, email marketing, and social media strategies. Analytical mindset with the ability to interpret data and adjust strategies accordingly. Creative, detail-oriented, and capable of managing multiple projects simultaneously. Excellent written and verbal communication skills. #J-18808-Ljbffr

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