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Media Buyer
4 weeks ago
Overview
Develop, recruit, and manage affiliate partnerships to drive traffic and increase user acquisition, building collaborative relationships with key partners. Plan, execute, and optimize DSP campaigns with partners like Unity and ironSource, effectively managing budgets and adjusting strategies to meet acquisition and retargeting KPIs. Track campaign performance using analytics, preparing detailed reports with actionable insights focused on acquisition and re-engagement. Collaborate with product, creative, and marketing teams to align affiliate and DSP strategies with overall goals for user acquisition and retargeting. Leverage tools like Adjust, Appsflyer, and CRM systems to enhance campaign management, analysis, and effectiveness.
Responsibilities- Develop, recruit, and manage affiliate partnerships to drive traffic and increase user acquisition, building collaborative relationships with key partners.
- Plan, execute, and optimize DSP campaigns with partners like Unity and ironSource, effectively managing budgets and adjusting strategies to meet acquisition and retargeting KPIs.
- Track campaign performance using analytics, preparing detailed reports with actionable insights focused on acquisition and re-engagement.
- Collaborate with product, creative, and marketing teams to align affiliate and DSP strategies with overall goals for user acquisition and retargeting.
- Leverage tools like Adjust, Appsflyer, and CRM systems to enhance campaign management, analysis, and effectiveness.
- 1 to 2+ years in programmatic media buying or SEM, with hands-on experience in mobile app marketing on DSP/affiliate channels focused on user acquisition and retargeting.
- Proficiency with MMPs (e.g., Adjust, Appsflyer), CRM tools, and analytics for tracking and optimizing performance.
- Strong data interpretation skills to drive strategic adjustments and meet acquisition and retargeting targets.
- Experience in the gaming or entertainment industry is a plus, with an understanding of bottom-funnel KPIs and metrics.
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Marketing
- Industries: Entertainment Providers
