CRO Expert

Company Introduction Apex is a growing agency focused on Conversion Rate Optimization (CRO), aimed at boosting client sales without increasing ad budgets. We work with top e-commerce brands to enhance their websites, using data and proven strategies to drive growth. About The Role The Conversion Rate Optimization Expert is responsible for enhancing the performance of our clients' websites by implementing data-driven strategies that maximize their conversion rates. The position plays a key role in analyzing user behavior, identifying optimization opportunities, and implementing changes to improve overall site performance. You will collaborate closely with copywriters, designers, web developers, and other team members. Responsibilities Develop and implement tailored, data-driven backend CRO strategies for our agency's clients to enhance website performance and maximize conversion rates Perform thorough brand audits of clients' websites to identify areas for improvement Conduct in-depth analysis of user behavior using analytical CRO tools, user feedback, heatmaps, and session recordings to identify trends and opportunities for optimization Design, execute, and manage A/B and multivariate tests to validate hypotheses and measure the impact of the CRO changes implemented Optimize brands' landing and product pages, checkout flows, and overall website architecture Collaborate closely with copywriters, designers, and developers to implement best practices and innovative solutions that enhance the user experience and reduce funnel friction points Monitor and report on the performance of CRO initiatives, providing actionable insights and strategic recommendations for continuous improvement Translate complex data and test results into clear, actionable insights and recommendations for clients to ensure they can make informed decisions Stay up-to-date with the latest trends and tools in the CRO, e-commerce, and digital marketing industries to continuously refine strategies and practices Maintain thorough documentation of all CRO projects, including test results and client interactions, to track progress and outcomes Assist in the development of CRO case studies and success stories for marketing purposes Position Specifications Full-time commitment while overlapping with our standard office hours (10:00 AM to 6:00 PM UK time) Consistently maintain an average workload of 40 hours per week Fixed-rate monthly salary paid in USD A 30-day notice period of one calendar month Key Requirements A minimum of 3 years of experience in the CRO field Proven experience in a similar CRO role, specifically within the e-commerce industry A proven track record of improving conversion rates for e-commerce clients Proficiency in analytical tools such as Google Analytics, Hotjar, Microsoft Clarity, and Convert.com, with excellent data analysis skills to provide actionable insights to our clients A strong understanding of UX/UI principles and how they affect conversion rates A demonstrated ability to run A/B and multivariate tests from start to finish Experience with e-commerce platforms (such as Shopify, Magento, WooCommerce) and the specific challenges involved in optimizing the user's experience Familiarity with heatmaps, session recordings, and user feedback tools Strong communication skills for effectively presenting test results and recommendations to the team A proactive attitude with a strong focus on delivering high-quality results Ability to work independently and as part of a cross-functional team Ability to handle multiple projects and deadlines simultaneously Excellent attention to detail and a commitment to producing high-quality work Strong problem-solving skills and a proactive approach to finding solutions Familiarity with working autonomously and managing your own time independently and effectively Must have a stable internet connection and a laptop or PC Excellent verbal and written communication skills in English (fluent in English) Open to receiving feedback and constructive criticism and improving on it Must be available and responsive during our office hours (10:00 AM to 6:00 PM UK time) Must be able to consistently work full-time #J-18808-Ljbffr