Sales and Marketing Officer

2 weeks ago

Manila, Philippines Manila Lotus Full time

Sales Strategy Development

  • Develop and implement sales strategies to meet hotel revenue goals, including targeted sales plans for different market segments.
  • Identify and pursue new business opportunities to increase hotel bookings and revenue.
  • Create and maintain relationships with key corporate clients, travel agencies, and event planners.
Marketing Campaigns
  • Plan, implement, and manage marketing campaigns (online and offline) to increase the hotel’s visibility and attract guests.
  • Work closely with the digital marketing team to optimize the hotel's online presence, including the website, social media, and online travel agents (OTAs).
  • Conduct market research and competitor analysis to ensure the hotel remains competitive in pricing and offerings.
Public Relations & Branding
  • Ensure consistent branding across all marketing channels to strengthen the hotel’s identity.
  • Coordinate with media outlets, bloggers, influencers, and local organizations to enhance public relations efforts.
  • Create and distribute promotional materials, including brochures, newsletters, and press releases.
Client Relationship Management
  • Develop and manage relationships with corporate clients, travel partners, and group bookers.
  • Respond to inquiries, requests for proposals (RFPs), and negotiate corporate contracts.
  • Maintain a database of potential leads and convert them into long-term partnerships.
Event Promotion and Coordination
  • Promote and manage special events hosted by the hotel, including weddings, conferences, and seminars.
  • Coordinate with the events team to ensure a seamless execution of events and customer satisfaction.
  • Market the hotel as an ideal venue for corporate events, conferences, and social gatherings.
Revenue Management Support
  • Collaborate with the Revenue Manager to ensure effective pricing strategies are in place and that the hotel’s inventory is being maximized.
  • Monitor booking trends and adjust marketing strategies accordingly.
Reporting and Analysis
  • Track, analyze, and report on sales and marketing performance, including ROI, website traffic, and guest feedback.
Qualifications
  • Bachelor’s degree in Marketing, Business Administration, Hospitality Management, or a related field.
  • Minimum of 1-3 years of experience in sales and marketing, preferably in the hotel or hospitality industry.
  • Strong understanding of digital marketing, SEO, SEM, and social media platforms.
  • Proven track record of meeting sales targets and driving revenue growth.
  • Excellent communication, negotiation, and interpersonal skills.
  • Proficient in Microsoft Office Suite and hotel management software (e.g., Opera, Salesforce).
  • Strong analytical skills and the ability to interpret data to inform decision-making.
  • Knowledge of local market trends and competitors.
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