Director Product Planning

Overview BYD Taguig, National Capital Region, Philippines Director Product Planning BYD is a high-tech company devoted to technological innovations for a better life. BYD was founded in February 1995, and after more than 20 years of fast growth, the company has established over 30 industrial parks worldwide and has played a significant role in industries related to electronics, automobiles, new energy and rail transit. From energy generation and storage to its applications, BYD is dedicated to providing zero-emission energy solutions. Job Description: Responsibilities Conduct comprehensive market research to identify emerging trends, customer preferences, and competitive landscape. Analyse data to derive actionable insights and recommend product strategies. Develop and implement product plans that align with the company\'s overall strategy and market demands. Define product positioning, target markets, and competitive advantages. Collaborate with engineering, design, and marketing teams to ensure product plans are feasible and aligned with company goals. Oversee the entire product lifecycle from concept to launch, ensuring timely delivery and adherence to quality standards. Monitor product performance and make necessary adjustments based on market feedback and sales data, such as managing BYD year model, facelift and next generation. Work closely with sales, marketing, engineering, and production teams to ensure seamless product development and launch processes. Facilitate communication and coordination among different departments to achieve product objectives. Develop and manage product budgets and forecasts. Analyze the financial performance of products and recommend cost-saving measures or revenue-enhancing strategies. Engage with distributors and dealers to gather feedback and ensure customer satisfaction and great user experiences. Qualifications Bachelor\'s degree or higher. Engineering (Automotive, Mechanical, Electrical, etc.), Business Administration, Marketing, or Economics preferred. MBA or equivalent advanced management degree from a recognized institution is a significant advantage. 8+ years of experience in the automotive industry 5+ years of experience in Product Management, Product Marketing, Strategic Planning, or a closely related field, with at least 3 years in a team leadership role. Must demonstrate profound understanding of local consumer habits, driving environments, regulations (especially EV/new energy policies), cultural preferences, distribution channels, and key competitors. Fluent in English (written & spoken), capable as the primary working language. Exceptional market research capabilities using quantitative (data analytics) and qualitative (user interviews, focus groups) methods to gain deep insights into Filipino consumer needs, pain points, purchase drivers, and usage scenarios. Deep familiarity with Philippine market segments (Passenger vehicles - various sedan/SUV/MPV segments). Ability to develop clear, actionable holistic product strategies for the Philippine market (Short-term 1-3 years, Mid-term 3-5 years), including product line planning, target segment selection, positioning, pricing, and volume forecasting. Superior cross-cultural communication and interpersonal skills. Must excel at building trust, managing expectations, influencing stakeholders, and driving consensus within complex matrix structures (Philippine team, China HQ leadership, other regional/global teams). Communicate clearly and persuasively with diverse audiences (HQ execs, local management, frontline sales) and backgrounds (technical, sales, marketing). Results-driven with execution focus: translate strategy into actionable plans and ensure flawless execution, taking accountability for market results. Position Details Seniority level: Director Employment type: Full-time Job function: Product Management Industries: Motor Vehicle Manufacturing #J-18808-Ljbffr