Director Product Planning

BYD is a high-tech company devoted to technological innovations for a better life. BYD was founded in February 1995, and after more than 20 years of fast growth, the company has established over 30 industrial parks worldwide and has played a significant role in industries related to electronics, automobiles, new energy and rail transit. From energy generation and storage to its applications, BYD is dedicated to providing zero-emission energy solutions.

Job Description:

• Conduct comprehensive market research to identify emerging trends, customer preferences, and competitive landscape.
• Analyse data to derive actionable insights and recommend products strategies.
• Develop and implement product plans that align with the company's overall strategy and market demands.
• Define product positioning, target markets, and competitive advantages.
• Collaborate with engineering, design, and marketing teams to ensure product plans are feasible and aligned with company goals.
• Oversee the entire product lifecycle from concept to launch, ensuring timely delivery and adherence to quality standards.
• Monitor product performance and make necessary adjustments based on market feedback and sales data, such as managing BYD year model, facelift and next generation.
• Work closely with sales, marketing, engineering, and production teams to ensure seamless product development and launch processes.
• Facilitate communication and coordination among different departments to achieve product objectives.
• Develop and manage product budgets and forecasts.
• Analyze the financial performance of products and recommend cost-saving measures or revenue-enhancing strategies.
• Engage with our distributors and dealers to gather feedback and ensure customer satisfaction and great user experiences.

Qualifications

• Bachelor's degree or higher. Engineering (Automotive, Mechanical, Electrical, etc.), Business Administration, Marketing, or Economics preferred. MBA or equivalent advanced management degree from a recognized institution is a significant advantage.
• 8+ years of experience in the automotive industry
• 5+ years of experience in Product Management, Product Marketing, Strategic Planning, or a closely related field, with at least 3 years in a team leadership role .
• Must demonstrate profound understanding of local consumer habits, driving environments, regulations (especially EV/new energy policies), cultural preferences, distribution channels, and key competitors.
• Fluent in English (written & spoken) , capable as the primary working language.
• Exceptional market research capabilities using quantitative (data analytics) and qualitative (user interviews, focus groups) methods to gain deep insights into Filipino consumer needs, pain points, purchase drivers, and usage scenarios .
• Deep familiarity with Philippine market segments (Passenger vehicles - various sedan/SUV/MPV segments)
• Ability to develop clear, actionable holistic product strategies for the Philippine market (Short-term 1-3 years, Mid-term 3-5 years), including product line planning, target segment selection, positioning, pricing, and volume forecasting
• Essential: Superior cross-cultural communication and interpersonal skills. Must excel at building trust, managing expectations, influencing stakeholders, and driving consensus within complex matrix structures (Philippine team, China HQ leadership, other regional/global teams).
• Communicate clearly and persuasively with diverse audiences (HQ execs, local management, frontline sales) and backgrounds (technical, sales, marketing).
• Results-Driven & Execution Focus: Strong goal orientation and sense of urgency. Ability to translate strategy into actionable plans and ensure flawless execution, taking accountability for market results.