Brand Manager

3 weeks ago

Makati, Philippines Armada Brands Full time

Overview Armada Brands builds direct-to-consumer (DTC) brands for the Philippines. Our goal is to create the most popular and exciting consumer brands in the nutrition space. We formulate new products in the food supplement vertical as well as more broadly in the food & beverage market, addressing underserved consumer demands. We launch the products under new, proprietary brands. We follow a digital-first and DTC-centric approach with an omni-channel trajectory. We are a start-up company that raised funding from investors including reputable venture capital firms as well as business angels from the Philippines and across Southeast Asia. We currently run a portfolio of two brands and are building multiple new brands for launch in the coming months. We are a group of ecommerce enthusiasts with a lot of excitement for DTC, digital marketing, and consumer brands. Role Ensure outcomes and reach aggressive GMV, ROAS and P&L targets Own P&L management, capital allocation, target setting, and budgeting responsibilities Develop and define brand strategies with actionable plans for effective execution Implement the commercial team’s methodologies, playbooks, and key initiatives Lead end-to-end product development projects, including research, pricing, testing, and launch Conduct customer insights and research to inform brand strategies, product development, and marketing efforts Coordinate initiatives across functional teams within the commercial team Collaborate closely with the company’s CCO and CEO Background Experience (2-3 years) in brand management / ecommerce selling (DTC, Marketplaces, etc) Experience (2-3 years) in the health, food supplement or beauty category Experience in performance marketing is a plus Experience in product development is a plus Excellent command of spoken and written English Growth opportunities in high growth startup Hybrid setup (two days in office in Makati, three days work from home) Perks: extra leave days, HMO coverage How to apply If you are interested, please get in touch at If you have any questions, please do not hesitate to reach out to us. We are looking forward to meeting you. Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Retail #J-18808-Ljbffr

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