Director, Consumer Marketing

5 days ago

Makati, Philippines Mastercard Full time

Mastercard Makati, National Capital Region, Philippines Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title And Summary Director, Consumer Marketing Role Manage budgets based on business priorities and analysis of return on investment (ROI). Work with appointed agencies on marketing, media and communications. Assign budgets to integrated channels and platforms with high returns. Determine strategies and actions to promote the company's brand image. Determine indicators to track the performance of marketing and media projects and ensure that we are able to maximize the investment for us and our partners. Develop new ways to engage the community to improve customer experience and loyalty. Direct messaging and campaign strategies for media assets and business priorities. Guide strategies to promote the use of digital marketing channels. Lead the planning of marketing campaign launches for media assets, including media briefs. Provide advice in communicating the key messages during events. Review customer insights to identify the marketing strategies for media assets. Develop and measure social media content and manage our social publishing calendar. Develop B2B2C best practices and deliver campaigns with Issuers leveraging Mastercard’s suite of marketing assets. Role Requirements At least a Bachelor’s degree in business, marketing, communications, or related field with at least 15 years of work experience Experience in managing the marketing function in a Multinational organization preferred Proven marketing campaign experience. Effective time management skills and the ability to multitask. Excellent communication skills Attention to detail. Proven ability to manage budgets. Professional and proactive work ethic. High competence in project and stakeholder management. Experience with digital marketing forms such as social media marketing and content marketing. Corporate Security Responsibility Abide by Mastercard’s security policies and practices; Ensure the confidentiality and integrity of the information being accessed; Report any suspected information security violation or breach, and Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines. Seniority level Director Employment type Full-time Job function Marketing and Sales #J-18808-Ljbffr

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