Performance Marketing Analyst

3 weeks ago

Angeles, Philippines Lago Full time

Job Title: Performance Marketing Analyst
Location: Remote - Philippines
Salary: $1,440 - $1,920 per month | $9 - $12 per hour (open to negotiation based on experience)

As a Performance Marketing Analyst, you will own the performance marketing measurement across Amazon and DTC/Social. You’ll translate messy cross-channel data into crisp insights, improve incrementality and efficiency, and partner with Growth, E-commerce, and Finance to set budgets, forecast outcomes, and guide creative/testing strategy.

Key Responsibilities
  • Cross‑channel analytics & strategy: Own the marketing measurement framework across Amazon + DTC/Social: define source‑of‑truth, KPIs, and guardrails
  • Build and maintain a single view of performance across platforms, unifying with web/app/shop data and finance.
  • Design incrementality tests and campaign‑level A/B tests; quantify impact and roll out learnings.
  • Create forecasting & scenario models for budget allocation and inventory planning; partner with Finance on monthly/quarterly outlooks.
  • Translate analysis into weekly recommendations on spend mix, audiences, bids, and creative; influence channel owners and leadership.
Amazon focus (Marketplace + DSP)
  • Build dashboards for ACOS/TACoS, NTB%, Subscribe & Save, brand share, PDP funnel (sessions → detail page view rate → ATC → purchase), and search term migration.
  • Analyze placement, keyword, ASIN, and audience performance; recommend structural changes (campaign taxonomy, negations, dayparting, placement bid mods).
  • Partner with Retail/Operations on Promo Calendar, Buy Box, inventory health, and price elasticity to isolate marketing impact from retail effects.
DTC & Social focus
  • Stand up creative analytics: thumb‑stop rates, hook/scene analysis, copy/CTA tests; synthesize insights for the creative brief pipeline.
  • Evaluate and calibrate attribution (in‑platform, GA4) to a coherent POV.
Data & enablement
  • Own the performance analytics stack: ingestion (ETL/ELT), data models (SQL/dbt), and BI (Looker/Tableau/Power BI/Mode).
Qualifications
  • 3+ years in growth/performance analytics with deep exposure to Amazon Ads (Search + DSP) and at least two DTC social channels (Meta, TikTok, YouTube, Pinterest).
  • Experience using HubSpot CRM for campaign management, sales pipeline tracking, and reporting
  • Experience with AMC/AMS, GA4, Shopify data, and one or more BI tools (Looker/Tableau/Power BI/Mode).
  • Proven ability to design and read experiments (geo holdouts, CUPED, sequential testing) and to reconcile platform vs. modeled attribution.
  • Strong business judgment: can connect media, pricing, and inventory to contribution margin and cash payback.
  • Clear communicator who can simplify complexity and influence cross‑functional partners.
Nice to have
  • CPG/e‑commerce background with both 1P (Vendor Central) and 3P (Seller Central) experience.
  • Familiarity with Amazon retail analytics (Brand Analytics, Search Query Performance, Market Basket, Inventory Health) and creative analysis tools.
  • Remote Work: Work from anywhere—our team is global, and we value work-life balance.
  • Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us.
  • Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.

As part of our recruitment process, all candidates will be kindly asked to agree to Lago’s Confidentiality and Non-Circumvention Agreement. This ensures a respectful and professional experience for everyone involved.

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