Performance Marketing Analyst

2 weeks ago

Cebu City, Philippines Lago Full time

Job Title: Performance Marketing AnalystLocation: Remote - PhilippinesSalary: $1,440 - $1,920 per month | $9 - $12 per hour (open to negotiation based on experience) As a Performance Marketing Analyst, you will own the performance marketing measurement across Amazon and DTC/Social. You’ll translate messy cross-channel data into crisp insights, improve incrementality and efficiency, and partner with Growth, E-commerce, and Finance to set budgets, forecast outcomes, and guide creative/testing strategy. Key Responsibilities Cross‑channel analytics & strategy: Own the marketing measurement framework across Amazon + DTC/Social: define source‑of‑truth, KPIs, and guardrails Build and maintain a single view of performance across platforms, unifying with web/app/shop data and finance. Design incrementality tests and campaign‑level A/B tests; quantify impact and roll out learnings. Create forecasting & scenario models for budget allocation and inventory planning; partner with Finance on monthly/quarterly outlooks. Translate analysis into weekly recommendations on spend mix, audiences, bids, and creative; influence channel owners and leadership. Amazon focus (Marketplace + DSP) Build dashboards for ACOS/TACoS, NTB%, Subscribe & Save, brand share, PDP funnel (sessions → detail page view rate → ATC → purchase), and search term migration. Analyze placement, keyword, ASIN, and audience performance; recommend structural changes (campaign taxonomy, negations, dayparting, placement bid mods). Partner with Retail/Operations on Promo Calendar, Buy Box, inventory health, and price elasticity to isolate marketing impact from retail effects. DTC & Social focus Stand up creative analytics: thumb‑stop rates, hook/scene analysis, copy/CTA tests; synthesize insights for the creative brief pipeline. Evaluate and calibrate attribution (in‑platform, GA4) to a coherent POV. Data & enablement Own the performance analytics stack: ingestion (ETL/ELT), data models (SQL/dbt), and BI (Looker/Tableau/Power BI/Mode). Qualifications 3+ years in growth/performance analytics with deep exposure to Amazon Ads (Search + DSP) and at least two DTC social channels (Meta, TikTok, YouTube, Pinterest). Experience using HubSpot CRM for campaign management, sales pipeline tracking, and reporting Experience with AMC/AMS, GA4, Shopify data, and one or more BI tools (Looker/Tableau/Power BI/Mode). Proven ability to design and read experiments (geo holdouts, CUPED, sequential testing) and to reconcile platform vs. modeled attribution. Strong business judgment: can connect media, pricing, and inventory to contribution margin and cash payback. Clear communicator who can simplify complexity and influence cross‑functional partners. Nice to have CPG/e‑commerce background with both 1P (Vendor Central) and 3P (Seller Central) experience. Familiarity with Amazon retail analytics (Brand Analytics, Search Query Performance, Market Basket, Inventory Health) and creative analysis tools. Remote Work: Work from anywhere—our team is global, and we value work-life balance. Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us. Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market. As part of our recruitment process, all candidates will be kindly asked to agree to Lago’s Confidentiality and Non-Circumvention Agreement. This ensures a respectful and professional experience for everyone involved. #J-18808-Ljbffr

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