Marketing Automation Executive

Marketing Automation Executive (Open to Fresh Marketing Graduates) – Fixed-Term Contract 6 days ago - Be among the first 25 applicants This job is with Financial Times, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly. About Us The FT has an uncompromising mission: delivering independent, quality information, news, and services to individuals and companies around the globe. It’s the cornerstone of our reputation and the heart of our ambitions for the future. FT people come from diverse backgrounds, work across various disciplines and locations, and find an empowering, warm, and welcoming culture that values curiosity and rewards smart, ambitious thinking. We unite around our mission and live our values to inform and educate our audience, making this a meaningful career opportunity. Our Commitment To Diversity And Inclusion In The Workplace At the FT, we ensure all employees have a voice, fostering a workplace where everyone can be themselves. We are committed to removing barriers, especially for underrepresented groups. About The Role The Marketing Automation Executive will join the CRG Customer Relationships marketing team, reporting to the Head of Marketing Automation. The role involves crafting, developing, optimizing, and reporting on marketing campaigns. This is a 6-month fixed-term contract with potential for full-time conversion based on performance and business needs. Roles & Responsibilities Support the development of campaign flows to guide readers through the customer journey — from nurture to convert, to engage, to retain. Ensure campaign setup and processes align with platform architecture and lead flow/scoring programs. Serve as technical support for campaign issues. Contribute to best practices and team knowledge sharing. Create and maintain closed-loop marketing reports to analyze campaign and channel performance. Plan, execute, and measure quarterly A/B tests to improve performance, engagement, and retention. Ensure email deliverability by building, testing, and monitoring email campaigns across major clients and devices. Deliver comprehensive performance reports and identify optimization opportunities. Required Skills Open to fresh marketing graduates or candidates with up to 1 year of marketing automation experience. Experience with marketing automation including nurture, segmentation, and reporting. Experience with A/B and multivariate testing. Knowledge of deliverability best practices. Proactive with limited supervision. Strong communication and collaboration skills. Creative thinking, questioning, and testing abilities. Understanding of GDPR and its global impact on marketing. Organizational Interlocks Marketing automation teams Customer relationship marketing team Contact strategy Performance marketing Success Metrics Open Rate Click-Through Rate Form completion Preferred Skills Experience with Bloomreach Degree in Marketing, Digital Marketing, or related fields Marketo certification Experience with Salesforce CRM Knowledge of Google Analytics Experience in optimizing landing pages and user funnels What’s in it for you? Our Benefits include flexible working options, health coverage, generous leave, 401k matching, family leave, and community engagement opportunities. Benefits vary by location. Further Information The FT is committed to an inclusive workplace and equal opportunities. We consider flexible working arrangements and encourage applicants to discuss any adjustments needed during the application or interview process. #J-18808-Ljbffr