Social Media Manager

3 weeks ago

Metro Manila Philippines St Trinity Property Group Full time

Responsibilities

  • Content Creation & Curation
    • Develop and manage a comprehensive social media content calendar aligned with St Trinity’s brand voice, project launches, and marketing objectives.
    • Create visually engaging and compelling content (photos, videos, graphics, written posts) tailored to each platform.
    • Source and share relevant industry insights, lifestyle content, and community stories to enhance engagement.
    • Collaborate with the broader marketing team on campaign and project-driven initiatives.
  • Scheduling & Publishing
    • Use social media management tools to schedule and publish content for maximum reach and engagement.
    • Ensure consistent and timely posting in line with campaign timelines and audience engagement patterns.
    • Actively monitor, respond, and engage with comments, messages, and mentions across all platforms.
  • Community Management
    • Foster authentic conversations with our audience, building trust and a sense of connection with our brand.
    • Identify opportunities to collaborate with key partners, influencers, and community stakeholders to extend reach.
  • Analytics & Reporting
    • Track, analyze, and report on key social media metrics, providing insights to improve performance and ROI.
    • Stay informed about digital marketing trends, competitor activity, and platform updates.
  • Platform Management
    • Maintain up-to-date and optimized profiles across Instagram, Facebook, LinkedIn, TikTok, YouTube, and other relevant platforms.
    • Leverage platform-specific features and advertising tools to maximize visibility and campaign performance.
Qualifications
  • Education : Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
  • Experience : 2+ years of proven experience in social media management, ideally in property, real estate, lifestyle, or related industries.
  • Skills
    • Deep understanding of major social platforms (Instagram, Facebook, TikTok, LinkedIn, YouTube).
    • Strong copywriting and communication skills with attention to detail.
    • Proficiency in content creation tools (e.g., Canva, Adobe Photoshop, Premiere Pro, After Effects).
    • Familiarity with social media management tools (e.g., Hootsuite, Sprout Social, Zoho Social, Publer).
    • Analytical mindset with the ability to interpret data and apply insights.
    • Creativity and initiative, with a passion for storytelling and brand building.
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