Content and Social Media Specialist

About Trusting Social Trusting Social is an AI fintech company dedicated to advancing data science and technology to promote financial inclusion for all. We provide AI-powered credit risk, identity, and acquisition solutions for emerging markets, partnering with banks to expand credit access to underbanked consumers. Since 2013, we have become the leading credit risk assessment platform in Southeast Asia, with over 1 billion scored customers and $800 million in loans disbursed. We collaborate with 130+ financial institutions across Vietnam, Philippines, India, and Indonesia and have raised $100 million in Series C funding to scale our new credit cards business. Our mission is to enable credit lines for 10M+ people in the Philippines, India, and Indonesia, and we are seeking passionate, entrepreneurial, and data-driven individuals to join our diverse team. Headquartered in Singapore with offices in Ho Chi Minh City, Hanoi, Manila, Jakarta, Bangalore and Mumbai, we are guided by values like extreme ownership, data-driven decision-making, mindfulness, and social impact. How You Will Make An Impact In The Role Trusting Social Philippines is looking for a Content and Social Media Specialist to join our dynamic marketing team. You will shape our brand voice and drive our content strategy with a deep focus on fintech, new-age technology, fraud prevention, and the broader financial services sector. This role also involves managing Trusting Social Philippines' social media presence. We are seeking someone with at least 5 years of proven experience in crafting compelling content and engaging online communities across various platforms. If you are passionate about in-depth research, SEO, strategic storytelling, and making a tangible impact in advocating for financial inclusion, we want to hear from you. What You Will Do B2B Content Strategy & Creation: Develop and execute comprehensive B2B content strategies. Produce high-impact blogs, newsletters, white papers, website copy, webinar content, pitch decks, brochures, and product info sheets. Conduct deep research into complex B2B fintech, fraud prevention, AI, and related topics, and optimize all content for SEO. Social Media Management: Strategize and manage Trusting Social Philippines' social accounts. Create compelling B2B social copy and visuals, schedule posts, monitor engagement, and analyze performance. Brand Storytelling: Shape our B2B brand narrative and translate complex fintech and AI concepts into clear, engaging stories for decision-makers. Collaboration: Partner with sales, product, and marketing to align content and social efforts. Research & Analytics: Stay current on industry trends in fintech and financial regulations. Analyze content and social media performance and provide actionable insights for B2B growth. Qualifications Bachelor's degree in Marketing, Communications, or related field. 5+ years content writing and social media management experience with a strong portfolio. Proven expertise in tech, finance, and AI industries. Exceptional English writing and verbal communication. Solid understanding of SEO principles and best practices for B2B content optimization. Ability to conduct in-depth research and distill complex B2B information into clear, compelling narratives. Highly organized, collaborative, and able to manage multiple projects. Passionate about driving financial inclusion through content. Preferred Qualifications Experience with B2B analytics and marketing automation. Familiarity with the Philippine B2B market and local nuances in content and social media trends. Familiarity with marketing automation platforms for B2B lead nurturing. Key Performance Indicators (KPIs) Content quality and effectiveness (engagement, conversions). Website traffic and B2B organic search rankings. Social media engagement and follower growth (B2B). Timely project delivery. Contribution to brand storytelling and financial inclusion advocacy. What You Will Get Work and learn from one of the best and brightest technology teams. Be part of a winning team with exponential regional growth and experience recruiting world-class talent. Work directly with top-level managers and learn from an international group of experts. Additional Info Learn more about us here: Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Software Development Referrals increase your chances of interviewing at Trusting Social Career Page by 2x. Get notified about new Social Media Marketing Specialist jobs in Manila, National Capital Region, Philippines. #J-18808-Ljbffr