Marketing Manager
3 weeks ago
Overview
Job Overview: A Marketing Manager is responsible for developing, implementing and executing strategic marketing plans for an entire organization in order to attract potential customers and retain existing ones.
Responsibilities- Marketing Strategy & Execution
- Develop and implement B2B marketing strategies aligned with business goals.
- Plan and manage multi-channel campaigns (content, digital, events, etc.).
- Collaborate with sales teams to align marketing efforts with the sales funnel and conversion goals.
- Analyze market trends and competitor activity to identify opportunities for growth.
- Brand Management
- Define and uphold the company's brand identity across all touchpoints.
- Create consistent messaging and tone across marketing materials, campaigns, and platforms.
- Ensure brand guidelines are followed internally and externally.
- Product Positioning
- Establishing and maintaining a distinct image, identity, and value proposition for a product in the minds of a target audience.
- Competitive analysis
- Customer feedbacks
- Analytics & Reporting
- Track KPIs, campaign performance, and ROI.
- Provide regular performance reports and insights.
- Use data to optimize campaigns and improve engagement and conversion rates.
- Team Leadership & Collaboration
- Work cross-functionally with product, sales, customer success, and external agencies.
- Bachelor's Degree in Marketing or equivalent
- Required language(s): English both written and oral
- Proven experience as a marketing manager or relevant role
- Gaming industry marketing background, especially for Vietnam Market
- Comprehensive knowledge of digital marketing, including paid ads, social media, and content marketing
- Proficiency in analytics tools
- Problem-solving and innovative thinking skills
- Self-motivated with a results-driven approach
- Good communication skill and positive minded
- The capability to conceive and execute successful marketing campaigns
- Familiarity with SEO and SEM best practices
- Adaptability to remote work, with the ability to manage projects independently
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