Marketing Manager

3 weeks ago

Metro Manila Philippines Trinity Workforce Solutions, Inc. Full time

Overview

Job Overview: A Marketing Manager is responsible for developing, implementing and executing strategic marketing plans for an entire organization in order to attract potential customers and retain existing ones.

Responsibilities
  • Marketing Strategy & Execution
    • Develop and implement B2B marketing strategies aligned with business goals.
    • Plan and manage multi-channel campaigns (content, digital, events, etc.).
    • Collaborate with sales teams to align marketing efforts with the sales funnel and conversion goals.
    • Analyze market trends and competitor activity to identify opportunities for growth.
  • Brand Management
    • Define and uphold the company's brand identity across all touchpoints.
    • Create consistent messaging and tone across marketing materials, campaigns, and platforms.
    • Ensure brand guidelines are followed internally and externally.
  • Product Positioning
    • Establishing and maintaining a distinct image, identity, and value proposition for a product in the minds of a target audience.
    • Competitive analysis
    • Customer feedbacks
  • Analytics & Reporting
    • Track KPIs, campaign performance, and ROI.
    • Provide regular performance reports and insights.
    • Use data to optimize campaigns and improve engagement and conversion rates.
  • Team Leadership & Collaboration
    • Work cross-functionally with product, sales, customer success, and external agencies.
Qualifications
  • Bachelor's Degree in Marketing or equivalent
  • Required language(s): English both written and oral
  • Proven experience as a marketing manager or relevant role
  • Gaming industry marketing background, especially for Vietnam Market
  • Comprehensive knowledge of digital marketing, including paid ads, social media, and content marketing
  • Proficiency in analytics tools
  • Problem-solving and innovative thinking skills
  • Self-motivated with a results-driven approach
  • Good communication skill and positive minded
  • The capability to conceive and execute successful marketing campaigns
  • Familiarity with SEO and SEM best practices
  • Adaptability to remote work, with the ability to manage projects independently
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