Content Team Lead

Job Purpose (HYBRID SETUP) Content Team Lead directs Organica’s content production across assigned brands — plotting strategy, managing creation, scheduling delivery, and ensuring every asset meets the brand brief, quality standards, and timeline. This role combines editorial leadership, people management, project delivery, and cross‑functional collaboration to ensure content drives awareness, consideration, conversion, and long‑term brand equity. Key Responsibilities Content Strategy & Planning Partner with Brand Managers, Category Managers and Marketing Teams to translate brand strategy and campaign briefs into a prioritized, multi‑channel content roadmap (monthly/quarterly). Define content themes, formats, and channel mix that align with brand funnel objectives. Lead content ideation sessions and creative workshops to surface content plans, identify needs and prevent bottlenecks. Project & Workflow Management Develop and manage production timelines, workflows, and resource allocation. Coordinate with cross‑functional teams (marketing, sales) to support campaigns. Ensure content is optimized for SEO, social reach, and engagement. Content Calendar & Scheduling Build and maintain a centralized Content calendar covering social, web, email, e‑commerce pages, blogs, in‑store materials, and launch assets. Assign owners, set deadlines, and track milestones to ensure on‑time delivery. Balance evergreen, seasonal, and campaign content to optimize production capacity and campaign cadence. Content Production & Quality Control Oversee end‑to‑end content production: briefs, scripts, copy, design, video filming, editing, localization, approvals, publishing. Ensure every asset adheres to brand voice, visual guidelines, legal and regulatory constraints, and platform best practices. Implement quality checks to minimize rework and compliance risk. Team Leadership & People Development Lead, mentor, and performance‑manage a cross‑discipline content team (copywriters, social media specialists, designers, content specialists). Set clear objectives, provide regular feedback, run creative reviews, and organize skills development. Resource & Vendor Management Allocate internal resources effectively and manage external partners/agencies/freelancers for scale. Maintain and control the content budget, ensuring cost efficiencies and ROI. Maintain a content asset library and version control. Cross‑Functional Collaboration Act as the primary content liaison to Brand and Category Managers and Marketing Teams to guarantee alignment and seamless launches. Support New Product Development and campaign launches with timely content packages. Measurement, Optimization & Governance Define content KPIs and review performance with Brand Managers. Run A/B tests, iterate formats and hooks, and apply learnings to improve content performance. Maintain brand content governance and roll out training to stakeholders. Analytics Monitor content performance (reach, engagement, conversion) and provide insights for improvement. Stay updated on industry and content trends to keep output relevant and impactful. Continuous Improvement & Innovation Identify and implement tools, processes, or templates that increase production speed and quality. Pilot new content formats, platforms, or creator partnerships to unlock reach, engagement, or cost efficiencies. Perform additional tasks or projects as assigned by management. Success in this role is measured by: On‑time, on‑brief delivery rate of content assets (target: 90% on time & compliant). Improvement in content performance metrics (engagement rate, CTR, view‑through, conversions) versus baseline. Support for successful product/campaign launches (assets ready at least X days prior to launch). Efficiency gains (reduced production cycle time, cost per asset). Team engagement, capability growth, and low attrition among direct reports. Quality and accessibility of the content library (uptake by channels and stakeholders). Qualifications & Experience Education: Bachelor’s degree in Marketing, Communications, Journalism, Media Production, or related field.Experience: 4–6 years of progressive content, editorial, or digital marketing experience; at least 1–2 years in a supervisory or lead role. Experience in FMCG, CPG, nutrition, health, or retail preferred.Hands‑on experience in at least two of: copywriting, video production, social content strategy, e‑commerce content, or SEO. Key Competencies Editorial & Creative Judgment: Strong storytelling, tone & voice control, and content ideation skills. Project Management: Excellent planning, scheduling, and deadline discipline; experience with workflow tools. People Leadership: Coaching, performance management, and talent development capabilities. Stakeholder Management: Ability to influence Brand Managers, agencies, and internal functions to meet shared goals. Analytical Mindset: Comfortable measuring content performance, running simple A/B tests, and making data‑driven optimizations. Technical Literacy: Familiarity with CMS, DAM, basic video editing workflows, social scheduling tools, and basic SEO/content metadata practices. Attention to Detail: Strong editing and proofreading skills; rigorous about rights, compliance, and brand consistency. Agility & Problem Solving: Thrives under deadlines, adapts to shifting priorities, and solves bottlenecks proactively. About us ORGANICA NUTRITION INC. is a leading provider of high‑quality, all‑natural health and wellness products. Our mission is to empower individuals to live healthier, more vibrant lives through the power of natural ingredients. With a strong focus on innovation and sustainability, we are committed to expanding our reach and making a positive impact on the communities we serve. Apply now to join our dynamic team and be a part of our exciting journey #J-18808-Ljbffr