Senior Media Buyer

3 days ago

Metro Manila Philippines Buscojobs Full time

Job Description We are seeking a Digital Media Buyer to plan, execute, and optimize paid advertising campaigns across TikTok, Shopee, Lazada, and Meta (Facebook & Instagram). The ideal candidate is data-driven, strategic, and experienced in managing e-commerce ad campaigns that drive sales. Develop and implement paid media strategies to maximize ROI across TikTok, Shopee, Lazada, and Meta. Optimize ad placements, targeting, and bidding strategies to improve performance and efficiency. Conduct A/B testing on ad creatives, audiences, and messaging to enhance campaign effectiveness. Monitor and analyze key performance metrics (CPC, CTR, ROAS, conversion rates) and adjust strategies accordingly. Collaborate with creative and marketing teams to develop compelling ad content. Stay updated on platform algorithm changes, trends, and best practices for e-commerce advertising. Manage ad budgets effectively, ensuring cost efficiency while meeting revenue goals. Qualifications: Proven experience in media buying and running performance-driven ads on TikTok, Shopee, Lazada, and Meta. Strong analytical skills and proficiency in advertising dashboards and analytics tools. Ability to interpret data and optimize campaigns based on performance insights. Experience in e-commerce, affiliate marketing, or online retail advertising is a plus. Detail-oriented, self-motivated, and able to manage multiple campaigns simultaneously. Willing to work onsite at Makati office. Job Types Full-time, Permanent Additional leave Company events Opportunities for promotion Promotion to permanent employee Work from home About Kimtan Labs Kimtan Labs is an FMCG company building health, wellness, and personal care brands for Southeast Asia. We combine data-driven insights, performance marketing, and retail partnerships to scale ideas into enduring brands. We bring online virality together with offline accessibility so products are discoverable and trusted across channels. We are a conglomerate of brands including Posh Skin Co., Dr.10, and Han (Coming Soon). Location Mak Videos Office: Makati #J-18808-Ljbffr

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