Media Buyer

Position: Media Buyer (Meta & Google Ads)

We are seeking an expert Media Buyer (Meta & Google Ads) to join an exciting Australian Digital Agency.

If you are an experienced Facebook media buyer with a proven track record of driving successful advertising campaigns, we want to hear from you.

Join a growing team and take ownership of our Facebook ad campaigns. As a Facebook & Google Ads Specialist, you will be responsible for creating and implementing effective strategies, optimising ad performance, and analysing campaign metrics to continuously improve ROI. This is a fast-paced, high-pressure role that requires a deep understanding of Facebook's advertising platform and a passion for staying up to date with the latest trends and best practices in digital marketing.

Responsibilities:

• In-depth knowledge of Facebook & Google Ads Manager and the various ad formats, targeting options, bidding strategies, and optimisation techniques.
• Experience with developing and executing successful Facebook & Google ad campaigns for different business objectives such as lead generation, brand awareness, and e-commerce sales.
• Proficiency in data analysis and the ability to use Facebook & Google Ads reporting tools to track and measure campaign performance and identify opportunities for improvement.
• Strong communication and collaboration skills to work effectively with cross-functional teams such as creative, analytics, and client servicing teams.
• Experience with managing budgets, setting up A/B tests, and implementing strategies to maximize ROI.
• Knowledge of best practices for Facebook advertising, including ad creative guidelines, ad copywriting, and landing page optimization.
• Familiarity with Facebook's advertising policies and guidelines to ensure compliance and avoid ad disapprovals.
• Manage 5-6 accounts initially, and up to 10-12 accounts.
• Work directly with the agency owner, who will relay information to the clients.
• Be available for voice calls during Philippines business hours (8.30am - 4.30pm).

Requirements:

• At least 3-5 years of Facebook & Google Ads and media buying experience.
• Recent achievements in managing Facebook ad campaigns, such as increasing ROI, improving click-through rates, or generating leads at a lower cost.
• Proficient with Facebook Ads Manager, data analysis, communication, and collaboration.
• Strong understanding of Facebook advertising
• Creative ability and experience in generating new ideas for campaigns.
• Strong reporting skills and ability to communicate data to agency owner.
• Understanding of lead generation.
• Experience with small to medium-sized businesses.
• Experience working with Australian clients or clients from UK, US, CAN, EU.
• Ability to manage multiple accounts.
• Experience building landing pages and funnels is advantageous.
• Experience with developers and physically building campaigns is advantageous.
• Experience with GoHighLevel is advantageous.

Additional:
- Additional leave (10 days paid per year)
- Company Christmas gifts
- Company events
- Flextime
- Opportunities for promotion
- Pay raises
- Work from home

Schedule:

• 8 hour shift (full-time)
• Day shift (8.30am to 4.30pm PH Timezone)

Application Question(s):

• Can you describe your experience with Facebook & Google Ads Manager? What strategies have you used for targeting, bidding, and optimisation in past campaigns?
• What successes have you achieved in terms of ROI, click-through rates, or lead generation with Facebook ad campaigns? Could you provide specific examples and the tactics you used?
• How do you approach developing and executing a Facebook ad campaign for different business objectives, such as brand awareness or e-commerce sales? Can you walk us through your typical process?
• Tell me about a time when you had to manage multiple accounts. How did you ensure that each account was properly attended to and that performance did not suffer?
• Can you describe a recent campaign where you were directly involved in physically building it, possibly working with developers? What were the challenges and how did you overcome them?

Experience:

• Facebook & Google Media Buying: 3 years (Required)