Retail Marketing Associate – Loyalty Programs

4 weeks ago

Taguig, Philippines HRTX Full time

Job Summary: The Retail Marketing Associate is responsible for conceptualizing, developing, and executing customer loyalty programs, promotional campaigns, and bundling strategies that enhance customer retention and increase repeat purchases. This role plays a key part in strengthening brand loyalty and ensuring a seamless customer experience across all touchpoints in a fast-paced retail environment. Key Responsibilities: Develop and implement loyalty programs, promos, and bundling offers tailored to various customer segments. Coordinate with merchandising, marketing, and sales teams to align promotions with business goals and calendar schedules. Monitor campaign performance and generate reports to assess ROI, engagement rates, and customer feedback. Manage loyalty program platforms and databases, ensuring data accuracy and compliance with privacy standards. Collaborate with IT or tech vendors on digital solutions related to rewards, e-vouchers, and app-based loyalty features. Conduct regular competitor and market benchmarking to keep programs relevant and competitive. Prepare promotional materials (physical and digital), including mechanics, T&Cs, and in-store collateral. Handle customer inquiries or concerns related to loyalty program mechanics and rewards. Support training of frontliners and store staff on new campaigns, promos, or systems. Continuously explore innovative ways to boost customer engagement and program participation. Qualifications: Bachelor's Degree in Marketing, Business Administration, Retail Management, or related field. At least 23 years of experience in promotions, loyalty programs, or campaign execution in the retail or FMCG industry. Strong understanding of consumer behavior and retail marketing trends. Proficiency in Microsoft Excel, PowerPoint, and marketing platforms (CRM tools, loyalty systems, etc.). Analytical mindset with attention to detail and creative problem-solving skills. Excellent communication and coordination skills; ability to work cross-functionally. Experience with POS-integrated loyalty systems or app-based customer programs is a plus.

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