Active Pooling

2 weeks ago

Pasig, Philippines Roster Full time

Job Title: Media Buyer (Active Pooling)

Location: Remote

Job Type: Full-Time

Role Overview:

We are looking for a Media Buyer to join our team. In this role, you will be responsible for planning, negotiating, and purchasing optimal media space to maximize our clients’ advertising spend. You will have a strong analytical mindset and be adept at tracking and optimizing campaigns to achieve the best possible results.

Key Responsibilities:

  • Media Strategy Development: Develop and execute comprehensive media buying strategies that align with client objectives and target audience insights.
  • Campaign Management: Oversee the full cycle of media buying campaigns, from planning and implementation to monitoring and reporting.
  • Budget Management: Manage and optimize media budgets to ensure efficient spending, maximizing ROI across all platforms.
  • Negotiation & Vendor Relations: Negotiate media rates and placement with vendors and build strong relationships with media partners.
  • Performance Analysis: Monitor campaign performance, analyze data, and generate reports to identify trends and insights for optimization.
  • Collaboration: Work closely with creative, analytics, and account management teams to ensure cohesive messaging and strategies across all platforms.
  • Stay Updated: Keep abreast of industry trends, new digital platforms, and innovative media buying techniques.
  • Proven experience as a Media Buyer with a successful track record in managing digital advertising campaigns across various platforms (e.g., Google Ads, Facebook Ads, etc.).
  • Strong analytical skills and experience with data analysis and reporting tools.
  • Excellent negotiation and communication skills, with the ability to build and maintain relationships with media partners.
  • In-depth knowledge of media buying best practices and budgeting.
  • Experience in a fast-paced agency environment is preferred.
  • Ability to work independently and manage multiple projects efficiently.
  • Proficiency in digital marketing tools and software (e.g., Google Analytics, Ad Manager, etc.).

Preferred Qualifications:

  • Prior experience in a digital marketing agency setting.
  • Familiarity with emerging media trends and platforms.
  • Strong understanding of A/B testing methodologies and optimization strategies.
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