Active Pooling

6 days ago

Manila, Philippines Roster Full time

Job Title: Media Buyer (Active Pooling) Location: Remote Job Type: Full-Time Role Overview: We are looking for a Media Buyer to join our team. In this role, you will be responsible for planning, negotiating, and purchasing optimal media space to maximize our clients’ advertising spend. You will have a strong analytical mindset and be adept at tracking and optimizing campaigns to achieve the best possible results. Key Responsibilities: Media Strategy Development: Develop and execute comprehensive media buying strategies that align with client objectives and target audience insights. Campaign Management: Oversee the full cycle of media buying campaigns, from planning and implementation to monitoring and reporting. Budget Management: Manage and optimize media budgets to ensure efficient spending, maximizing ROI across all platforms. Negotiation & Vendor Relations: Negotiate media rates and placement with vendors and build strong relationships with media partners. Performance Analysis: Monitor campaign performance, analyze data, and generate reports to identify trends and insights for optimization. Collaboration: Work closely with creative, analytics, and account management teams to ensure cohesive messaging and strategies across all platforms. Stay Updated: Keep abreast of industry trends, new digital platforms, and innovative media buying techniques. Proven experience as a Media Buyer with a successful track record in managing digital advertising campaigns across various platforms (e.g., Google Ads, Facebook Ads, etc.). Strong analytical skills and experience with data analysis and reporting tools. Excellent negotiation and communication skills, with the ability to build and maintain relationships with media partners. In-depth knowledge of media buying best practices and budgeting. Experience in a fast-paced agency environment is preferred. Ability to work independently and manage multiple projects efficiently. Proficiency in digital marketing tools and software (e.g., Google Analytics, Ad Manager, etc.). Preferred Qualifications: Prior experience in a digital marketing agency setting. Familiarity with emerging media trends and platforms. Strong understanding of A/B testing methodologies and optimization strategies. #J-18808-Ljbffr

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