Digital Marketing Manager

2 months ago

Angeles City, Philippines Solo Services Group Touch Biotechnology Full time
Join TouchBio Australia as a Digital Marketing Manager/Specialist step into a world of innovation and impact

About Us:
TouchBio Australia pioneers the development, manufacturing, and importation of medical devices and eco-friendly hygiene products. Our range includes at-home testing devices and long-lasting sanitising solutions, designed to revolutionise health practices while prioritising safety and environmental sustainability.

We Offer:

• A competitive base salary with health insurance benefits.
• Additional leave to support work-life balance.
• Company Christmas gift and engaging company events.
• Potential for pay raises reflecting your impact/performances.
• Convenient transportation service.
• Opportunities for career growth and advancement within a pioneering company.

Key Responsibilities include:

Social Media Management:
• Oversee the brand's social media accounts, crafting and scheduling engaging content.
• Manage influencer partnerships to amplify brand presence and reach audiences.
• Analyse social media metrics to guide content strategy and engagement efforts.

PPC Advertisements:

• Create and optimize pay-per-click (PPC) advertising campaigns across Google and various social media platforms.
• Manage budgets and bids for PPC campaigns to ensure efficient ad spend.
• Monitor and report on campaign performance, adjusting strategies as needed.

SEO and Digital PR:
• Implement SEO strategies to improve organic search rankings and visibility.
• Conduct on-page and off-page optimization, including keyword research and link-building.
• Collaborate with other teams to create digital PR initiatives that enhance brand reputation.
• Develop and implement contents, blog, articles for websites and digital platforms.

Marketplace Management:

• Manage product listings and promotional strategies on e-commerce platforms like TouchBio website, Amazon and eBay.
• Identify and leverage new marketplace opportunities to increase sales and brand exposure.
• Collaborate with supply chain and logistics team to ensure smooth marketplace operation.

Lead Generation:

• Develop and execute digital strategies for lead generation through digital channels like landing page, email marketing, forms.
• Utilise platforms such as Hubspot ,Mailchimp or ClickSend for campaign automation and tracking.
• Analyse lead generation data to refine tactics and improve return on investment (ROI).

Requirements:

• Bachelor’s degree in marketing, Communications, or a related field.
• Proven experience in digital marketing, with a focus on PPC, SEO, and social media management.
• Experience with e-commerce marketplace management and digital lead generation.
• Proficiency in Google AdWords, Google Analytics, and other PPC platforms
• Strong understanding of SEO principles and experience with SEO tools (e.g., SEMrush, Moz, Ahrefs).
• Experience with social media management and analytics tools.
• Familiarity with email marketing platforms (e.g., HubSpot, Mailchimp) and automation software
• Ability to analyze data and metrics to make data-driven decisions
• Ability to produce engaging content for various digital platforms.
• Excellent written and verbal communication skills.
• Proficiency in English is mandatory, and additional language skills may be advantageous depending on the geographic focus of the marketing efforts

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