Digital Marketing Strategist

2 days ago

Angeles City, Central Luzon, Philippines Solo Services Group Touch Biotechnology Full time

Welcome to TouchBio Australia, a pioneering company at the forefront of medical device development and eco-friendly hygiene product innovation. As a Digital Marketing Strategist, you will play a pivotal role in shaping our online presence and driving business growth through effective digital marketing campaigns.

We offer a competitive salary of $80,000 - $110,000 per annum, commensurate with your experience, as well as a range of benefits designed to support your work-life balance and professional development. These include:

  • A comprehensive health insurance package
  • Additional leave to recharge and pursue your passions
  • A generous Christmas gift and engaging company events
  • Potential for pay raises reflecting your impact and performance
  • A convenient transportation service

In this exciting role, you will oversee our brand's social media presence, crafting and scheduling engaging content that resonates with our audience. You will also manage influencer partnerships to amplify our brand reach and drive meaningful connections.

Key responsibilities include:

Social Media Management

• Develop and execute social media strategies that align with our business objectives

• Collaborate with cross-functional teams to create compelling content and campaigns

• Analyze social media metrics to inform content strategy and engagement efforts

PPC Advertisements

• Design and optimize pay-per-click advertising campaigns across Google and various social media platforms

• Manage budgets and bids to ensure efficient ad spend and maximize ROI

• Monitor and report on campaign performance, adjusting strategies as needed

SEO and Digital PR

• Implement SEO strategies to improve organic search rankings and visibility

• Conduct on-page and off-page optimization, including keyword research and link-building

• Collaborate with other teams to create digital PR initiatives that enhance our brand reputation

• Develop and implement content, blog posts, and articles for our website and digital platforms

Marketplace Management

• Manage product listings and promotional strategies on e-commerce platforms like our website, Amazon, and eBay

• Identify and leverage new marketplace opportunities to increase sales and brand exposure

• Collaborate with supply chain and logistics teams to ensure smooth marketplace operation

Lead Generation

• Develop and execute digital strategies for lead generation through landing pages, email marketing, and forms

• Utilize platforms like Hubspot, Mailchimp, or ClickSend for campaign automation and tracking

• Analyze lead generation data to refine tactics and improve return on investment (ROI)

Requirements

• Bachelor's degree in marketing, communications, or a related field

• Proven experience in digital marketing, with a focus on PPC, SEO, and social media management

• Experience with e-commerce marketplace management and digital lead generation

• Proficiency in Google AdWords, Google Analytics, and other PPC platforms

• Strong understanding of SEO principles and experience with SEO tools like SEMrush, Moz, and Ahrefs

• Experience with social media management and analytics tools

• Familiarity with email marketing platforms and automation software

• Ability to analyze data and metrics to make data-driven decisions

• Excellent written and verbal communication skills

• Proficiency in English is mandatory, and additional language skills may be advantageous depending on the geographic focus of the marketing efforts

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