Marketing Analyst

TransUnion Makati, National Capital Region, Philippines

Marketing Analyst

TransUnion Makati, National Capital Region, Philippines

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Marketing Analyst will be responsible for developing the go-to-market plan and executing successful multi-channel marketing campaigns for our product suite in the Philippines. Working closely with marketing lead, product management, sales and corporate communications associates, this role will be responsible for supporting demand generation efforts across our product portfolio, developing and distributing marketing materials, overseeing content development for the website and other proprietary channels, and driving brand and product communications programs.

Key Qualifications:

• Bachelor’s degree or equivalent experience with emphasis in marketing, business, or communications
• 2+ years experience in digital and social marketing, B2B marketing, research, or consulting gained in marketing agency, technology, or financial services environment
• Excellent communications and organisational skills with the ability to manage multiple B2B projects, across multiple geographies, simultaneously
• Attentive to detail and independent in program execution
• A personality that thrives on change and a fast-paced, dynamic environment
• A strong team player and leader who is willing to take ownership of projects in local or international market
• Strong command of English language, verbal or written
• Work closely with international marketing team to develop marketing programmes and materials including product assets, web site and social content, etc. to support sales and product strategies and meet business objectives
• Leverage global and regional business initiatives and research findings to build brand and thought leadership
• Work closely with the international communications team and public relations agency to increase Company exposure and strengthen TransUnion positioning with public relations and media relations programs on B2B business
• Maintain the marketing budget, measure against KPIs, develop project plans and status reports, and serve as the communications point for assigned projects
• Maintain and monitor marketing standards in compliance with company policy, procedures and guidelines.
• Close collaboration with Sales Support team in the lead generation system by building and reinforcing a sales and marketing funnel, maximizing the marketing effectiveness and operational efficiency
• Work on budgeting, financial processing and reporting of B2B marketing expenses

Seniority level

• Seniority level Associate

Employment type

• Employment type Full-time

Job function

• Job function Marketing
• Industries Financial Services, Business Consulting and Services, and Technology, Information and Media

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