B2B Email Marketing Specialist

3 weeks ago

Muntinlupa, Philippines Pion Full time

Overview

Pion Muntinlupa City, National Capital Region, Philippines

We’re looking for a B2B Email Marketing Specialist to join our team at Pion. This role is based in the Philippines with hybrid flexibility.

About The Role

We're looking for a Digital Marketing Specialist with experience in email marketing and a strong understanding of marketing automation platforms, particularly Marketo. You’ll play a crucial role in executing our digital campaigns and ensuring our messages reach the right audience at the right time. You’ll work closely with our content marketing and revenue operations teams to contribute to the success of our digital initiatives.

Responsibilities
  • Email Campaign Management - Build, test, and deploy emails including newsletters, general marketing campaigns, webinar/event invitations, and Account-Based Marketing (ABM) communications using Marketo templates and the design editor.
  • Marketing Automation Execution - Set up and manage drip campaigns in Marketo, with potential to develop more complex nurture flows as you grow in the role.
  • Audience Segmentation & List Hygiene - Segment data based on criteria and ensure audience lists are clean and deduplicated.
  • A/B Testing - Conduct A/B tests on email content, audiences, and creative elements to optimize performance.
  • Performance Reporting - Regularly report on email performance metrics and provide insights into campaign effectiveness.
  • Creative Support - Use Canva templates for basic design needs to support email and campaign visuals.
A Little Bit About You
  • 1-2 years of hands-on experience with an enterprise marketing automation platform, with a strong preference for Marketo.
  • Technical Skills - Familiarity with Canva for basic design tasks is a plus.
  • Attention to Detail - Exceptional precision in work, ensuring accuracy in communications and data handling.
  • Problem-Solving - Proactive approach to identifying and resolving issues.
  • Communication Skills - Clear and effective written and verbal communication in English.
  • Independence & Time Management - Ability to manage workload effectively and work autonomously to meet deadlines.
  • Adaptability - Eagerness to learn new tools and adapt to evolving priorities in a dynamic marketing environment.
  • Language Fluency - Fluent in English, both written and spoken.
Benefits

Benefits are in line with standard benefits for individuals who have the right to work in the Philippines. The benefits will be confirmed by an Employer of Record (EOR), and this role will be employed via that EOR.

Seniorities and Employment Details
  • Seniority level: Entry level
  • Employment type: Full-time
  • Job function: Marketing and Sales
  • Industries: Advertising Services

Equity, Diversity & Inclusion at Pion: We value inclusivity, diversity, and respect, and are transparent about our ED&I commitments and internal stats. All applications are welcome.

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