Associate Marketing Director

3 days ago

Dipolog City, Zamboanga Peninsula, Philippines Michael Page Full time
  • One of the fastest-growing biopharmaceutical companies in Asia-Pacific.
  • Operating across 13 markets

About Our Client

World's largest million dollar biopharmaceutical company.

Job Description

Own Brand and Commercial Strategy

  • Define bold, differentiated strategies for each brand in response to market shifts.
  • Drive prescriber and pharmacist engagement in positioning and promotion.
  • Analyze market trends, customer insights, and competitive intelligence to shape brand and portfolio strategies.
  • Leverage data analytics to identify growth opportunities and measure marketing effectiveness.
Drive Offtake / Sell-out Growth
  • Lead programs that directly influence consumer pull and pharmacy recommendations.
  • Monitor and report quarterly offtake trends, developing actionable plans to close performance gaps.
Lead Innovation & Business Case Quality
  • Build and manage a pipeline of innovative, pilotable initiatives with clear KPIs and ROI logic.
  • Review and approve major proposals for feasibility, clarity, and commercial potential.
  • Act as a strategic portfolio architect ensuring optimal product lifecycle management from pre-launch to maturity.
Forecast Ownership & Variance Control
  • Co-own sales forecasts with Sales, analyzing and correcting variances monthly.
  • Maintain granular understanding of sales drivers (e.g., prescription volumes, promotional activity).
  • Ensure marketing plans are linked to bottom-up volume assumptions and risk-mitigation measures.
Pharmacy Channel Development
  • Develop pharmacist engagement programs (education, visibility, loyalty) in collaboration with SFE and Trade.
  • Monitor pharmacy influence, especially for genericized products, and adjust tactics accordingly.
Cross-functional Execution
  • Work closely with Sales, SFE, and Trade to ensure fast and aligned execution of strategic priorities.
  • Lead Quarterly Business Reviews (QBRs) to track and communicate marketing's contribution to commercial KPIs.

The Successful Applicant

Position Qualifications

  • Bachelor's degree in Pharmaceutical Science, Business, or related field; MBA preferred.
  • Minimum of 7 years of Marketing and Sales Management experience in a multinational pharmaceutical company.
  • Proven track record in developing markets for specific brands or products.
Preferred Profile
  • Strong strategic thinking and creative marketing skills.
  • Excellent skills in sales forecasting and market research.
  • Strong leadership abilities with the capacity to influence cross-functional teams.

What's on Offer

  • Competitive base salary and performance incentives
  • Comprehensive health and life insurance
  • Opportunities for career growth and regional exposure
  • A collaborative and inclusive workplace culture
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