Sr Digital Marketing Manager

2 weeks ago


Laguna Philippines Buscojobs Full time

Overview We are seeking a Senior Digital Marketing Manager (Paid Media & Copywriting Specialist) to drive lead acquisition through targeted paid advertising campaigns and compelling, compliant ad copy. This dual-function role requires both strategic campaign management and strong copywriting skills. The ideal candidate is data-driven yet creative — able to analyze campaign performance, optimize for results, and craft persuasive copy that converts, particularly within regulated industries like financial services. You’ll be responsible for executing end-to-end campaigns while ensuring messaging aligns with compliance standards. Responsibilities Paid Media Plan, launch, and optimize campaigns across Google Ads, LinkedIn Ads, and other platforms. Conduct keyword research, audience targeting, and A / B testing to maximize performance. Monitor budgets, analyze KPIs, and deliver actionable performance reports. Collaborate with compliance and marketing teams to ensure campaigns meet U.S. financial regulations. Copywriting Write persuasive, compliant copy for ads, landing pages, and campaign collateral. Adapt messaging for multiple audience segments while maintaining brand tone. Partner with designers to pair copy with creative assets for stronger impact. Support additional marketing needs such as ad variations, email subject lines, and short-form content. Qualifications 3+ years’ experience in digital marketing with a strong focus on paid media. Proven success in writing effective, conversion-focused ad copy. Hands-on experience with tools such as Google Ads, LinkedIn Ads, SEMrush, HubSpot, Go High Level, Flavio (email automation). Strong English language proficiency, with experience writing for U.S. audiences. Background in financial services, legal, or other regulated industries is highly valued. Analytical mindset with ability to interpret data and optimize strategies. Comfortable working U.S. Central / Eastern hours, with availability for team meetings. Benefits Healthy, supportive, and conducive work environment (Great Place to Work Certified for three consecutive years) Work with an innovative company delivering cutting-edge solutions across multiple industries Lead a team in a fast-paced, high-growth environment Competitive salary with opportunities for career advancement Collaborative, forward-thinking work culture 21 leave credits plus all client-based holidays HMO coverage with dependent benefits Exposure to world-class leadership from both local and international supervisors #J-18808-Ljbffr



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