Customer Strategy and Planning Category Strategy and Insights Manager

Background and Purpose of Role

To drive Unilever’s Net Revenue Realization (NRR) through defining holistic Net Revenue Strategies and then seeing them through execution. Using Net Revenue Management (NRM) tools to generate relevant fact-based output insights to drive better commercial decision-making and to be incorporated into Marketing and customer plans with measurements in NRR. Provide direction on the preparation of planning events by incorporating key NRM Levels.

You will have an opportunity to build an accelerated career path where business acumen, financial acumen, strategy development and leadership are core competencies.

Corporate Strategy

• Supporting the Business Unit in the development and implementation of corporate strategy and business decisions.
• Lead strategic pillars/projects aligned to HC PH Vision and Pillar.
• Support business plans by working coherently cross-functionally with Supply Chain, Finance, Sales, Marketing.
• Identify the business risk and opportunities through sound analysis.

Net Revenue Management

• Responsible to drive Unilever's Category Net Revenue realization through defining holistic Net Revenue Strategies and then seeing them through to execution into the Marketing functions and wider commercial business.
• Ensure appropriate Net Revenue Management (NRM) tools are used to generate relevant fact-based output insights:
• Insights are used to drive better commercial decision-making.
• The decisions are incorporated in all Marketing and Customer plans.
• The plans are executed, measures and evaluated to create a virtuous cycle of net revenue improvement.
• Provide direction on the preparation of brand planning events (NPD/relaunch, pricing, promotion) by incorporating all the key NRM Levers (brand portfolio pricing, pack and price architecture, drive mix at pack and SKUs level and promotion).
• Improve capability for Net Revenue Maximization, including the acquisition and processing of appropriate data, performance monitoring and reviewing, with constant improvement.

Pack-Price Architecture

• Lead the Pack-Price strategy recommendations.
• Ensure the Core of the Core is 'alive' and support a 'winning portfolio' SKU range.
• Reassure Marketing team performs price analysis - including 9-box matrix, elasticity by brand/pack/channel, competitive positioning, and internal profitability status, to draw up detailed Brand pricing actions.
• Support Marketing team to track Category Pack Price (PPP) by channel, to perform pack size profitability/positioning (at sales channel level, to overlay on Brand strategies) to propose Pack Innovation actions where possible.

Trade Promotions

• Reassure the promotion strategy is annually defined at category/brand/channel/key customer level incorporating Brand Strategy and planned Promotion Budget.
• Support teams to define/update Category Promotion Guidelines.
• Improve the effectiveness of trade promotional activities and investments.
• Perform analysis to review historical promotional activities to draw up guidelines and recommend allocation of trade promotion budget by channel and category.

Skills & Experience Required

• Bachelor’s degree.
• Solid work experience in Trade Marketing, Category Strategy.
• FMCG business experience.
• Strong data analytical skills, strategic thinking commercial judgment, and business and financial acumen.
• Proven work experience in external market data tools such as Nielsen Answers and Kantar Panel.
• Advanced working knowledge of data visualization and modeling software (Tableau, PowerBI) and Microsoft Office Applications (Excel, PowerPoint).

We highly encourage applicants to exclude information on age, gender, and school/s in view of Equity, Diversity, and Inclusion. Unilever assesses candidates based on skills, performance, experience and leadership.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you. Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.