SEO and Digital Marketing Automation Specialist

2 weeks ago

Pasig, Philippines IThinkWeb Corporation Full time

Overview

SEO and Digital Marketing Automation Specialist role at IThinkWeb Corporation . This hybrid role sits at the intersection of search engine optimization (SEO) and marketing automation , combining strong technical capabilities with a strategic mindset. You will be responsible for implementing GTM and UTM tracking , managing data integration into Salesforce CRM , supporting automated email campaigns, and improving organic visibility across digital channels.

Responsibilities

SEO Responsibilities

  • Conduct keyword research, on-page SEO, and technical audits to improve site performance and rankings.
  • Optimize metadata, content, internal linking, and URL structures for search visibility.
  • Work closely with content and web teams to ensure SEO best practices are embedded in all digital content.
  • Monitor SEO performance via tools like Google Search Console, GA4, Ahrefs, and SEMrush.
  • Stay updated on search algorithm changes and recommend strategy adjustments as needed.

Marketing Automation & Tracking

  • Set up and manage Google Tag Manager (GTM) for event tracking, form submissions, and user interactions.
  • Build and maintain UTM tracking frameworks to ensure accurate campaign attribution.
  • Ensure accurate and timely data flows between web platforms, Salesforce CRM, and email marketing tools (e.g., Salesforce Marketing Cloud or Salesforce One).
  • Support the setup of automated workflows triggered by user behavior and CRM activities.
  • Collaborate with cross-functional teams (sales, content, development) to improve marketing funnel efficiency and reporting accuracy.
What We Offer
  • Be at the forefront of digital strategy with opportunities to impact global campaigns and audiences
  • Work closely with our CEO and cross-functional teams, gaining hands-on experience and visibility
  • Contribute to a fast-evolving digital ecosystem where your ideas and initiatives truly matter
  • Stay ahead of the curve with access to top-tier consultants, tools, and emerging trends
Qualifications

Minimum Qualifications:

  • Bachelor’s Degree in Marketing, Communications, Information Technology, or a related field
  • 5-8 years of hand-on experience in digital marketing automation and SEO
  • Proficient in Google Tag Manager (GTM), UTM tracking, and CRM/email platforms
  • Knowledgeable with Generative Engine Optimization (GEO) techniques is a strong advantage
  • Experience integrating marketing automation workflows across platforms
  • Strong analytical skills with the ability to interpret data and translate insights into action
  • Excellent in written and verbal communication
  • Highly organized, detail-oriented, and able to manage multiple priorities
  • Collaborative mindset with the ability to work cross-functionally with marketing, tech, and leadership teams
  • Passion for staying updated on MarTech trends, tools, and emerging technologies
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing and Sales

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