Brand Manager

LUXASIA Taguig, National Capital Region, Philippines Brand Manager (Cosmetics) LUXASIA is the leading beauty omnichannel brand‑builder of Asia Pacific. Since 1986, it has enabled market entry and brand growth for more than 100 luxury beauty brands. LUXASIA has joint ventures with LVMH Group, Revlon (Elizabeth Arden), Puig, Shiseido, and Orveon (Laura Mercier). The Group’s integrated capabilities include luxury retail, online commerce, consumer marketing & analytics, and supply chain management. Why Join Us At LUXASIA, beauty is woven into every talent. You will grow your competencies, unleash your potential, and run the business with autonomy while receiving genuine care. The diverse, inclusive team celebrates differences, embraces change, and drives results. A career filled with robust professional growth awaits you. Requirements The Brand Manager plays a key role in driving the success of assigned brands by developing and executing brand strategies, ensuring market competitiveness, and driving sales and profitability. The role collaborates closely with cross‑functional teams and stakeholders to enhance brand positioning, implement marketing initiatives, and optimize brand performance. Responsibilities Work closely with the Business Manager to develop and execute brand strategies that align with category goals and overall business objectives. Analyze market trends, consumer insights, and sales data to refine positioning, promotional plans, and brand strategies. Assist in preparing annual business plans, including revenue targets, budget allocation, and key initiatives. Define and track brand performance KPIs to ensure brand growth and market competitiveness. Lead the development and implementation of brand campaigns, digital activations, and in‑store promotions to drive awareness, conversion, and loyalty. Collaborate with marketing, retail, and sales teams to execute brand initiatives effectively across multiple channels. Ensure all marketing materials and executions are in line with brand guidelines and LUXASIA’s standards. Partner with retail teams to enhance merchandising, visibility, and consumer engagement strategies. Assist in monitoring brand P&L, ensuring sustainable profitability and cost efficiency. Analyze sales performance and inventory levels, providing recommendations on pricing, promotions, and product assortment. Support forecasting and demand planning in collaboration with supply chain and commercial teams. Serve as the key point of contact for brand principals, ensuring alignment on brand positioning, strategy, and marketing plans. Work closely with distributors, retailers, and internal sales teams to optimize brand distribution and visibility. Maintain strong relationships with internal teams to streamline processes and ensure effective execution of brand activities. Provide guidance and coordination across teams, ensuring that all brand‑related initiatives are well‑executed. May take on a people management role, depending on the brand structure, to oversee junior team members or coordinator. Foster a culture of innovation, collaboration, and excellence within the team. Qualifications and Experience Minimum 5 years of experience in brand management, marketing, or a related field within the retail, luxury beauty, or fragrance industry. Bachelor’s degree in Business, Marketing, or a related field. Strong knowledge of brand strategy, market research, and digital marketing trends. Analytical mindset with the ability to translate data into actionable business strategies. Excellent communication and stakeholder management skills. Ability to work in a fast‑paced, cross‑functional environment and manage multiple projects effectively. Championing Diversity, Equity and Inclusion: LUXASIA is committed to providing equal employment opportunities to all individuals, regardless of race, colour, religion, gender, sexual orientation, age, disability, nationality, or ethnic origin. #J-18808-Ljbffr