Corporate Marketing Manager

3 weeks ago

Manila, Philippines Trends Group Inc. Full time

Join to apply for the Corporate Marketing Manager role at Trends Group Inc. The role involves developing and executing a holistic corporate communications plan, encompassing internal and external stakeholders, to effectively convey company messages, values, and achievements. Responsibilities: Design and execute a holistic corporate communications plan, encompassing internal and external stakeholders, to effectively convey company messages, values, and achievements. Lead the development of compelling thought leadership content, including in-depth research, white papers, and insightful articles, to establish the company as an industry authority. Co-oversee the creation and distribution of engaging content across a multi-platform digital presence, including the company website, social media channels, and email marketing campaigns. Develop and manage a robust crisis communication framework to effectively handle potential reputational risks and ensure timely and transparent responses aligned with the company’s crisis management plan. Cultivate and maintain strong relationships with key media outlets, journalists, and industry influencers to secure positive media coverage and amplify corporate messages. Develop and execute strategic media pitches that highlight company achievements, innovations, and thought leadership. Coordinate and manage speaking engagements, podcasts, and webinars for key executives, positioning them as experts in their respective fields. Develop and implement comprehensive brand building strategies that reinforce the company's identity, values, and unique selling propositions. Act as a brand custodian, ensuring consistent application of brand guidelines across all internal and external communications, marketing materials, and digital platforms. Monitor brand perception and market trends, providing insights and recommendations for continuous brand improvement. Oversee the development of compelling case studies that showcase client success stories and the value proposition of our products/services. Lead and manage multiple corporate marketing projects from conception to completion, ensuring timely delivery and adherence to budget. Collaborate closely with cross-functional teams to ensure integrated marketing efforts. Analyze campaign performance, track key metrics, and provide regular reports to the Head of Marketing, identifying areas for optimization and improvement. Qualifications: Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field. Master's degree preferred. Minimum of 7-10 years of progressive experience in corporate communications, public relations, or corporate marketing roles, preferably within a fast-paced and dynamic industry. Proven track record of successfully designing and executing comprehensive corporate communications and brand building strategies. Demonstrated experience in media relations, including securing positive media coverage and managing press inquiries. Strong understanding of digital marketing principles and experience managing multi-platform digital presence. Experience in developing and implementing crisis communication plans. #J-18808-Ljbffr

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