Digital Growth Specialist
1 week ago
About our Company: LemFi (YC S21, Series B) is revolutionizing cross-border financial services for immigrants through its multi-currency platform, processing over $1 billion in monthly transactions. We provide instant remittances, foreign exchange services, and multi-currency accounts, all in one seamless experience. With 300+ employees across 15+ countries, our platform supports twelve currencies and integrates directly with local banks and mobile money providers, ensuring fast, low-cost transactions. But we’re not stopping at payments. LemFi is building a comprehensive financial ecosystem empowering immigrants with the financial tools they need to thrive—wherever they go. Our vision: To build the first full-stack financial services hub for the world’s immigrant population. Who you are: You are a candidate who would thrive in a fintech startup environment like ours, where we readily accept individuals with a humble, yet uplifting attitude alongside a diligent sense of work ethic. The teams here at LemFi are passionate about their work and fields of expertise, but also lend hands on cross-functional responsibilities to ensure the success of the company and the satisfaction of our clientele. Job Summary : The role of the Digital Growth Specialist, is a remote position within LemFi’s Marketing team. In this role. With a focus on paid acquisition channels, the ideal candidate will be well-versed in the paid media landscape, having had recent hands-on experience managing, optimising, and reporting on campaigns. The ideal candidate will have a passion for marketing and a commitment to helping us grow our marketing reach and customer base. Responsibilities are as follows: Responsible for the ads purchasing of our app through Facebook / Google / Tik Tok and other paid channels Independently complete work such as creating accounts in related platforms, analysing targeted users, optimising ads contents, improving overall ROI, etc. Work closely with designers to develop ads content plan, based on data analysis and user portrays for overseas users Communicate closely with marketing and other teams to contribute towards formulating and independently executing proper digital growth strategies in an orchestrated way Keep track on latest industry trends, keeping a close eye on competitors Onboard influencers and manage an influencer network and influencer driven growth among the south east asian diaspora, in the UK, USA, Europe and Canada. Develop and manage a B2B partnership network to drive online growth Manage Public Relations for LemFi to drive growth among the South East Asian diaspora with multiple stakeholders e.g. Publications, Media Channels, Celebrities and PR Agencies Conduct market research to identify current and potential customer needs and trends; Support and collaborate with various teams within the company to plan and execute marketing campaigns; Engage in cross-functional responsibilities and assist the team where needed. Requirements: In-depth understanding of all aspects of ads content development, testing, and optimization In-depth understanding of Facebook / Google / Tik Tok / Youtube and other paid ads channels 2-4 years’ experience in a performance marketing role for international platforms such as google, facebook and tik tok Excellent speaking, writing and people management skills; Ability to work in a rapidly changing business and regulatory environment. A strong network in the South East Asian disapora community is a plus. #J-18808-Ljbffr
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