Paid Media Specialist

6 days ago


Davao del Sur Philippines DVO 1 ZANZIBAR Full time

Overview

Develop and implement paid ad strategies tailored to client goals.

Create, manage, and optimize campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), LinkedIn, TikTok, and others.

Responsibilities
  • Develop and execute paid advertising strategies aligned with client objectives.
  • Create, manage, and optimize campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, TikTok, and other platforms.
  • Performance optimization: conduct keyword research, audience segmentation, and A/B testing.
  • Monitor campaign performance and analyze results to inform optimization decisions.
Qualifications
  • Proven experience in managing paid advertising campaigns (minimum 2-3 years).
  • Experience with platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, and TikTok Ads.
  • Technical Skills: proficiency in analytics tools like Google Analytics, Tag Manager, and Data Studio.
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