
Social Media Manager
3 weeks ago
Overview
A Social Media Manager is responsible for creating, curating, and managing content across social media platforms to build brand awareness, engage with followers, and drive online traffic. They develop social media strategies, monitor trends, analyze performance metrics, and collaborate with other departments (such as marketing or sales) to ensure consistent messaging and alignment with business goals. Social media managers also respond to customer inquiries, manage online communities, and keep track of competitors’ activities.
Experience- Proven experience as a Social Media Manager, Content Manager, or in a similar role.
- Experience in developing and executing successful social media strategies and campaigns.
- Knowledge of paid social media advertising and analytics.
- Strong understanding of social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, etc.) and their respective audiences.
- Excellent written and verbal communication skills with the ability to create compelling content.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
- Ability to analyze data and use insights to improve social media performance.
- Creativity and adaptability in content creation and strategy.
- A bachelor’s degree in Marketing, Communications, Public Relations, or a related field is often preferred.
- Relevant certifications in social media marketing or digital marketing can be beneficial.
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