Email Marketing Specialist

ABOUT THE ROLE: This role is responsible for owning and scaling retention revenue through advanced Klaviyo strategy, lifecycle automation, segmentation and performance-driven campaign execution. The ideal candidate combines strong operational skills with strategic thinking and delivering high-impact campaigns while driving measurable improvements in customer lifetime value (LTV), repeat purchase rate and total email-attributed revenue. KEY RESPONSIBILITIES : 1. Email & SMS Campaign Execution Plan, write, and deploy 8–12 campaign emails monthly aligned with the marketing calendar. Run A/B tests on subject lines, content and send times. Ensure timely, error-free execution in collaboration with designers and copywriters. 2. Lifecycle Flow Management Audit, build and optimize automation flows (e.g., Welcome, Winback, Replenishment). Implement smart logic and dynamic content blocks for enhanced performance. 3. Segmentation & List Health Manage advanced audience segmentation (e.g., RFM, geo, engagement). Maintain list hygiene, reduce unsubscribes and grow engaged profiles 4. Reporting & Optimisation Deliver weekly performance reports (e.g., open rate, CTR, revenue). Share actionable insights and continuously improve lifecycle marketing efforts. 5. Strategic Collaboration Partner closely with internal and client teams to align goals, messaging and execution. Support ad-hoc retention projects and share learnings from testing. KEY PERFORMANCE INDICATORS (KPIs) : 1. Email Performance (Open Rate, Click-through Rate, Conversion Rate, Revenue per Recipient)2. Automation Effectiveness (% of Email Revenue from Flows, Flow Conversion Performance, Lifecycle Gaps Identified & Addressed)3. List & Engagement Health (Active Profile Growth, Deliverability & Unsubscribe Rate, Engagement by Segment) 4. Testing & Iteration (Number of A/B Tests per Month, Key Insights & Improvements Implemented) 5. Retention Impact (Returning Customer Rate, Campaign Revenue Attribution, Flow Revenue Growth Over Time) KEY QUALIFICATIONS : 3+ years of experience in retention/email marketing or digital campaign execution . Proven success using Klaviyo (required) , experience with HubSpot or Mailchimp a bonus. Strong understanding of email/SMS automation flows, segmentation and testing. Experience in eCommerce, preferably with US, AU or EU markets. Basic HTML/CSS (preferred) for email troubleshooting and customization. Strong analytical skills using tools like Google Analytics and Excel. Attention to detail and time management to meet campaign deadlines. Self-driven and proactive with a problem-solving mindset. SUCCESS MILESTONES : By Day 30 : Audit all flows and campaign structure Launch 1 new automation (e.g., winback or birthday) Present 90-day roadmap Improve click rate >1% By Day 60 : Run 3 A/B tests and extract actionable insights Rebuild 1–2 underperforming flows Increase revenue per recipient to >$0.22 Launch 3–5 segments for smarter targeting By Day 90 : Add 2 new flows (VIP, replenishment) Grow email revenue to $25–30K/month Launch evergreen campaigns for top-performing SKUs Deliver full retention dashboard + weekly reporting WHY JOIN US : Highly Rated Workplace – We have a4.4/5 Glassdoor rating, with93% of employees recommending us Career Growth – Rated4.2/5for career opportunities, we provide strong professional development Work-Life Balance – With a4.5/5 rating, we support flexible, balanced work environments ️ Industry Leader – AKlaviyo Master Elite Partner, helping brands generate$329M+in revenue Global Impact – Work with adiverse team of 80+ experts, serving 500+ clients worldwide GET IN TOUCH : We encourage you to stay connected with us and follow our social media pages for the latest updates and future job opportunities at Chronos Agency : LinkedIn Instagram YouTube Glassdoor ️ BEWARE OF RECRUITMENT SCAMS ️ We have been made aware of scammers impersonating Chronos Agency recruiters, promising jobs in exchange for money. Please note that Chronos Agency never asks for payment at any stage of the hiring process. Official communication is only done via our verified job platforms. If you receive any suspicious messages, do not engage and report them immediately. Stay vigilant and apply only through our official channels #J-18808-Ljbffr