
Assistant Manager, Direct Marketing
2 days ago
- State/Province NCR
- Country Philippines
POSITION SUMMARY
The Assistant Manager of Direct Marketing plays a key role in developing and executing targeted campaigns to drive customer engagement and increase revenue across both gaming and non-gaming segments.
For thenon-gaming portfolio , the focus is on creating compelling marketing initiatives that boost customer spend in Food & Beverage outlets, hotel accommodations, and retail spaces. This requires close collaboration with non-gaming stakeholders and a strong understanding of guest behavior across various resort offerings.
Success in this role requires a creative mindset, strong stakeholder collaboration, and the ability to translate customer insights into effective, high-impact marketing strategies.
QUALIFICATIONS AND REQUIREMENTS
Bachelor’s degree in Marketing, Business Administration, or a related field
3–5 years of direct marketing experience, ideally in gaming, hospitality, F&B, retail, or related industries
Proven track record in developing and executing targeted marketing campaigns
Strong analytical skills with the ability to interpret data and apply insights to optimize campaign performance
Experience in creating promotions that drive both gaming and non-gaming revenue
Excellent communication and interpersonal skills
Demonstrated ability to collaborate with cross-functional teams and manage stakeholder relationships effectively
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